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Opinion

Katia Lan, Project Director of L'Oreal China Consumer Center, talked about judging what beauty brands need to prepare for the local market and young consumers in terms of products and services based on trends in the next 5 to 10 years, especially for the retail side of technology., the impact on the R&D side and the supply chain side, and the requirements for enterprises to change the way they use internal and external resources.

Data

An overview of retail sales by channel between 2016 and 2026.

News

Senior marketing executives from brands and agencies from around the world are represented on the first three jury panels being announced today for the WARC Awards for Effectiveness 2022 .

Article

Magazine media can help brands to harness focused media consumption moments.

Article

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Article

Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.

Article

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Article

Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.

Article

Data

An overview of publishers' digital revenue priorities in 2022.

Case Study

Bose, an audio equipment brand, connected with young people at home during the COVID-19 global lockdown by inviting up and coming UK artists to perform to millions of people from their homes.

Case Study

Virgin Media, a telco brand, used Twitter to increase donations to vendors of the street newspaper Big Issue.

Case Study

Formula 1, a racing car brand, increased its audience in the US by using robocalling technology.

Case Study

The International Olympic Committee, a non-governmental sports organisation, and The Coca-Cola Company, a beverage company, increased engagement among young audiences for the Toyko 2020 Olympics with a digital and social campaign that showed its inclusive nature.

Case Study

GambleAware, a charity working to minimise gambling-related harm, encouraged bettors in the UK to take time out and think about their bet before placing it.

Case Study

Oreo UK, a biscuit brand owned by Mondelez International, used humour to connect with people in the UK during the COVID-19 pandemic by launching The Playful Network.

Case Study

The Open University (OU), a university, launched a campaign in the UK to dispel myths and recruit students.

Case Study

Cadbury, a chocolate brand, invited people in the UK to hide virtual Easter eggs for each other to find.

Case Study

Exel Composites, a fibreglass composite brand, used videos and 3D animation to educate consumers about its products.

Case Study

Virgin Media, a telco brand, gave the UK a reason to smile over the Christmas of 2020 with a campaign based on the tradition of pantomime.

Case Study

Lynx, a deodorant owned by Unilever, increased sales and value share of Lynx Africa in the UK.

Case Study

Relate, a relationship charity, encouraged older people in the UK to talk openly about sex and intimacy.

Case Study

Land Rover, an automobile brand, encouraged consumers to attend a Land Rover experience day in the UK.

Case Study

Jaguar Land Rover, an automobile brand, promoted its F-TYPE model in the UK with a digitised poster and event day.

Case Study

The National, a Middle Eastern news source, relaunched in the UK and the USA to create a clear and unbiased view of the region.