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An overview of online sources used by Southeast Asian consumers to learn more about brands and products.

Article

Ogilvy’s Andreanna Leclerc discusses what social commerce entails and how brands can leverage it effectively with the three states of social commerce, five important dimensions and four behavioural design principles.

Article

Looks at diverse and inclusive representation in online advertising.

Article

The COVID-19 pandemic has transformed consumer behaviours and attitudes in APAC, but Kantar’s Laura Tan says this has also created opportunities for brands that want to grow in the region.

Data

An overview of commercial actions taken when direct mail items are received.

Article

Assesses the post-pandemic stickiness of product subscriptions.

Article

PepsiCo, the food and beverage giant, successfully adapted its segmentation strategy in line with the growth of e-commerce during the COVID-19 pandemic.

Article

This article considers the opportunities to engage football fans on TikTok.

Data

An overview of when postponed purchases will be made in the United States.

Article

APAC consumer sentiment has morphed in response to the COVID-19 pandemic.

Opinion

Surprisingly often, marketing plans are based on outdated assumptions about competitors and customers, says Dr Liam Fahey.   

Article

Millennial customers in online brand communities (OBCs) can be divided into four groups, according to a qualitative study in the UK.

Article

Confused.com, the price comparison site, boosted spontaneous awareness with a brand-building campaign, while also driving short-term results with activation efforts.

Article

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Article

Store closures, interruptions to supply chains and shifting consumer priorities have together transformed the way people shop – and that means retailers have to transform the way they operate.

Article

Asian players are shifting American beauty standards with their innovative approach, attractive packaging and growing consumer base, say TBWA’s Cecelia Girr, Skyler Hubler and Asai Meyer.

Article

A proprietary study by Wunderman Thompson demonstrates that inspiration is a critical driver of growth for B2B brands.

Article

With the demise of the cookie and a renewed focus on attention, context is key when it comes to effective advertising.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

Article

Brands should consider investing in esports for its untapped potential, says EVOS Esports’ Allan Phang, and because they will be targeting the next generation of consumers.

Article

Advises brands on how to blend in-store and digital commerce experiences to suit post-pandemic consumer needs.

Article

Content creators on TikTok are disrupting the world of marketing and media, and attracting the attention of Gen Z and millennials.

Data

An overview of the number of hours of sponsored gaming livestreams watched in Q1 2020 and 2021.

Opinion

The past year has seen an increase in streaming and a surge in e-commerce. Behind those headlines, however, the reality is very different for many people, says Richard Neish.

Article

Brands have misconceptions about the value and effectiveness of news as a media platform for advertising, says ThinkNewsBrands’ Vanessa Lyons, who busted five myths about the perceived limitations of news.