Opinion
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Matt Lang, March 2021
Virtual worlds, through games like Fortnite and Roblox, have become an important part of young people’s social lives - RAIN’s Matt Lang explores how brands can help rather than hinder the experience.
Article
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WARC Best Practice, March 2021
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.
Article
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WARC Best Practice, March 2021
Explains the benefits of targeting and reach and explains key differences, such as how tight targeting can benefit short-term activation campaigns, whilst reach can be favourable for long-term brand-growth strategies.
Article
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Low Lai Chow, WARC Exclusive, March 2021
At Spikes Asia X Campaign, Wunderman Thompson's Justin Peyton outlines three trends for CMOs to note.
Opinion
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Chris Charman, March 2021
Google has said it plans to end individual tracking on the open web. Chris Charman considers some next steps for advertisers.
Article
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Research on WARC, March 2021
Sets out how the first impressions consumers form of your new product can determine whether they move forward to learn more and buy it or disengage completely.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of mobile gaming audiences between 2017 and 2020.
Opinion
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Mike Teasdale, March 2021
Advertising is as obsessed with the new new thing as it is with youth, often forgetting that the richest, most influential group of consumers already exists and though they might be older, they are full of life and optimism - Mike Teasdale explains how to speak to this crucial audience.
Opinion
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Jay Richards and Cat Agostinho, March 2021
Individuals have built, and are building, significant brands that embrace community and diversity. So why, ask Jay Richards and Cat Agostinho, aren’t more established brands doing the same?
Opinion
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Philippa Roberts and Jane Cunningham, March 2021
Women have been at the sharp end of a year of pandemic and lockdown. As the world slowly emerges from the threat of COVID-19, brands are going to have to reset their relationships with their female audiences, say Philippa Roberts and Jane Cunningham.
Opinion
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Stephen Denny, March 2021
From financial data, to healthcare data, to smart devices such as Alexa and the wearable devices that people wear on their wrists, consumer data trails are everywhere. But are marketers taking their customer’s data privacy seriously? And would your customer trust your brand to safeguard their data?
Case Study
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WARC Cases, 2020
For the second year of its She Can STEM initiative, US non-profit organization Ad Council launched a Minecraft experience that got teen girls to immerse themselves in STEM-based challenges.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of different social platforms used for influencer marketing campaigns.
Article
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Brian Carruthers, Event Reports, Retail Week’s Accelerating Ecommerce Week, February 2021
Online marketplaces have seen a surge in activity during a year of pandemic-driven lockdowns and stay-at-home orders.
Article
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Brian Carruthers, Event Reports, Lions Live, March 2021
L’Oréal, the beauty giant, has made rapid progress on its e-commerce journey, and has now set the target of driving 50% of sales from this channel.
Article
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Low Lai Chow, Event Reports, CX Trends, February 2021
COVID-19 has transformed customer behaviour and sharpened the focus on customer experience.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of advertising channels and formats used by Amazon sellers.
Opinion
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Chiara Manco, March 2021
WARC's Chiara Manco shares tips and tricks from the APG on how to craft a winning awards paper.
Opinion
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Lee Walsh, March 2021
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and the iPhone will fail. Now with COVID-19, e-commerce, the ethical use of algorithms, and social and environmental issues, among other issues, predicting the next 10 years will be even harder. But Lee Walsh argues that APAC brands that thrived during the pandemic should be able to adapt.
Opinion
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Paul Evans, March 2021
Only through the holistic and integrated management of all forms of TV media can advertisers achieve better measurement and greater effectiveness, writes Paul Evans.
Article
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Lars-Alexander Mayer, WARC Exclusive, March 2021
A new model for using search data to uncover regional growth opportunities.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of Airbnb's marketing and advertising spend between 2018 and 2020.
Article
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Low Lai Chow, Event Reports, CX Trends, February 2021
Grab’s digital transformation before the onset of the pandemic allowed the ride-hailing company to be well-positioned to face the crisis.
Opinion
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Alex Brownsell, March 2021
The steady convergence of commerce and storytelling is driving the creation of a new advertising opportunity, writes Alex Brownsell.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
NRMA, a home insurance brand, launched its platform Every Home is Worth Protecting in Australia, with a pledge to plant a tree for every insurance policy sold.
