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News

Television spots can leverage similar creative techniques to maximise attention and emotional responses from viewers, but many ads ignore these best practices altogether.

News

On average, Singaporeans reached their 'tripping point' just 23 days after the introduction of the Circuit Breaker in April, according to a study by Expedia.

News

Shopify, the Canadian e-commerce platform, has signed a deal with TikTok to allow its merchants to create and show shoppable content on the video-sharing site.

News

Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have ful

News

Faced with the prospect of losing billions of dollars in payments from Google to be the default search tool on its iPhones, Apple is reportedly stepping up efforts to develop its own search technology.

News

The turbulence of 2020 has created a connection deficit among Australians and many have turned to talk radio as an antidote, according to new research by Nine and The Lab.

Opinion

Tom Roach explores new research into how people feel about the candidates in the 2020 presidential election: in this telling, it's much closer than the polls suggest.

News

Snickers celebrated the tenth anniversary of its iconic ‘You’re not you when you’re hungry’ campaign earlier this year, and humour has played a vital role in the longevity of this initiative.

News

Ant Group, the parent company of Alipay, is on course to raise more than $34 billion in an IPO next month, and with perhaps a tenth of that sum being earmarked for cross-border expansion, finance brands in emerging markets will be bracing themselves

Article

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Article

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

News

Consumers in APAC believe brands have a more important role than governments today in creating a better future, according to a new report by Havas Group.

News

Share of Search is emerging as a proxy for Share of Market – but when combined with other data and utilising simple analysis techniques, it can also become a powerful addition to understanding the dynamics in a category and the behaviour of the playe

News

A majority of men around the world say they care about the planet and sustainability “now more than ever”, according to a new survey from Gillette.

News

Advertisers have become increasingly successful at pulling on consumers’ heartstrings, but new research also reveals a rise in negative and more polarised emotional responses to ads.

Article

Analysis by research company System1 and attention-tracking firm TVision have established that the same creative techniques deliver TV ads that perform strongly in terms of both emotion and attention.

Article

The TouchPoints database run by the Institute of Practitioners in Advertising (IPA), the trade body, offers numerous guidelines for brands seeking to adapt media strategies during COVID-19.

Data

An overview of planned consumer budgets for Black Friday in 2020 in the United States.

Data

An overview of the most important consumer behaviours for mobile marketing in Indonesia.

Data

An overview of how European advertisers, agencies and publishers are considering solutions to data protection regulation and browser cookie controls.

Article

Snickers’ “You’re not you when you’re hungry” recently celebrated its tenth anniversary, and has yielded enduring success for the candy brand, which is owned by Mars Wrigley.

Data

An overview of influencer marketing plans over the next 12 months in Germany, the UK and the US.

News

The rise and rise of live-streaming e-commerce in China has inevitably led to more scrutiny from regulators.

News

PwC, the consulting group, is taking numerous steps to enhance its performance when it comes to diversity and inclusion, and marketing has a key role in both driving and celebrating this change.

News

We’re going to see more marketing messages in our inboxes, along with more texts and push notifications from brands next year than ever before, according to Forrester Research.