Search in

Show only

Date Range

Search within

Search Results Language

Category

Brand

Location

Source

Index

93,971 results found
Sort by

Article

Looks at the Brand Funnel marketing framework.

Article

Virgin Hyperloop, a vacuum tube train system that can reach speeds of 1,000 kilometers (or 621 miles) per hour, is aiming to build a customer experience to meet the needs of travelers in 2030.

Article

Used effectively, a new ‘share of search’ metric will enhance C-suite credibility for CMOs, says Christian Polman, Managing Director UK, Looping Group.

Opinion

Conscious consumption on the part of individuals will continue to grow. But take note – citizens are waking up to the knowledge that individual action alone will not get us to a net zero world. This will place increasing demand on brands to step up and ease the way for the transition of our society to a more sustainable future, says Helen Brain, Strategy Director & Joint Head of Social Change Hub at MediaCom UK.

Data

An overview of digital video impressions on mobile and connected TV devices by advertiser category.

Opinion

Market research is today a £4bn industry in the UK. A new book taps the recollections of those who have worked in it since it took off in the 1970s.

Data

An overview of global tourism over the last 12 months.

Article

Examines how responding in uncertain times requires investing in trust alongside a clear brand purpose and strategy that supports all stakeholders.

Article

As marketers look for ways to make creativity more effective, they should look for ways to build ‘fame’.

Article

A conversation with McKinsey partner Michael Betz, one of the Institute’s Research Fellows that discusses the appropriate response to the coronavirus pandemic.

Article

Outlines the great variation in connection between marketing and finance in companies across the B2B sector.

Article

Presents Les Binet and Peter Field's findings on the core principles of B2B marketing.

Opinion

Attention matters, argues Faris Yakob, but using it to its full potential is a case of balancing fast and slow media to work across both high and low attention environments.

Article

Looks at how marketers can question presumptions and challenge norms, not to increase disruption, but in the face of disrupted times to find new tactics for business success.

Article

Alison Lange Engel, a B2B Institute Research Fellows, gives her frontline insights into the startup space and what lessons there are for marketers and business leaders.

Opinion

It’s time for brands to abandon the idea of romantic brand love and loyalty, argues Daniele Lazzarotto, and focus instead on brand crushes: a good time with no strings attached.

Article

Explores the effectiveness of advertising during an economic downturn.

Article

Looks at how to advertise during an economic downturn.

Article

Looks at the key trends that will shape the future of B2B marketing and decision making over the next decade.

Article

Reveals findings from a study by GWI and the B2B Institute of the changing behaviors and attitudes of 17,000 knowledge workers in ten markets focusing specifically on those aged 21 to 40.

Article

As the world begins to cautiously open up and vaccines become more readily available, now is the time for travel brands to begin preparing for vacation-hungry tourists.

Article

This is the final installment of a three-part series from Dentsu and SeeHer examining issues surrounding gender equality. Part three looks at generational views of equality.

Opinion

Nicole Armstrong is the new Head of Strategy for R/GA London. Ahead of the launch of WARC’s 2021 Future of Strategy research project, she talked to us about the challenges of the past year, the opportunities for the next generation of strategists – and how to make digital transformation more than just a cliché.

Article

Explores the results of a recent APG survey of 337 planners around the world to understand how the job has changed as a result of enforced home working.

Opinion

The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success.