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News

The WARC Awards for Media 2021 opens for entries today, with leading figures from Mars, Ford, AT&T and HP chairing the judging panels for the four categories that make up the global awards scheme.

Data

An overview of the effectiveness of out-of-home (OOH) advertising in driving offline and online actions.

Data

An overview of new subscription video-on-demand (SVOD) subscribers in the United States.

Data

An overview of the use of 'buy now, pay later' services in Singapore.

Article

Poor data quality, a lack of skills and knowledge, and a lack of data and tech are barriers preventing marketers from fully personalising marketing messages to an individual.

Article

Accenture Interactive’s Flaviano Faleiro says companies are moving from conventional customer experience (CX) philosophy towards a more holistic customer-centric strategy called the “business of experience” (BX) – an approach centred on delivering exceptional experiences that respond to customers’ frequently changing needs.

Article

Following a 2019 rebrand, The Co-operative Group broke the £10bn revenue barrier for the first time in 2020.

Data

An overview of the types of sports sponsorship that fans notice.

Article

As a new channel, CTV presents a huge opportunity for advertisers to reach engaged audiences with the right message, but to ensure it is being optimised and used effectively, the right context is also key.

Opinion

A rapidly growing TikTok continues to defy preconceptions. And it’s not just savvy consumer brands that can see beyond videos of dancing centennials – accounting software business Sage is finding success on the platform too, says Daniela Sale.

Article

Personal care company Kimberly Clark has switched its consumer research efforts away from traditional focus groups to real-time social listening in order to be more clearly focused on customers and to ensure marketing messages address their concerns.

Data

An overview of the top 13 B2C e-commerce companies between 2018 and 2020.

Article

Short-form video platform TikTok was able to take a piece of organic content and create an ad to reflect its influence and cultural importance with speed of execution key to the campaign.

Article

Presents the findings from a large-scale, robust research study to test and quantify the relationship between ad attention and brand outcomes.

Article

Looks at how Colt Technology Services developed a Net Easy Score (NES) to better understand the impact of everyday interactions with its customers.

Article

Food and confectionery giant Nestlé is preparing for the deprecation of third-party cookies.

Article

Brands need to focus on a Pride 365 strategy: connecting with, giving visibility to and involving the LGBTQ+ community in marketing year-round, not just during Pride Month.

Article

Fans are willing to follow their favourite creators across a multitude of platforms and channels.

Article

Paul Cash, founder of Rooster Punk, an award winning B2B agency, and author of Humanizing B2B, explains why the likeability factors matters in business-to-business marketing.

Data

An overview of the monthly downloads and daily App Store ranking of social audio app Clubhouse.

Opinion

In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. This week, we speak to some rising stars from Sri Lanka.

Data

An overview of spend on advertising delivered via iOS and Android devices during Apple's push into data privacy and protection with iOS 14.5.

Article

Artificial Intelligence or AI can help drive results for e-commerce players and Adobe’s Ryan Green explains how the company’s Adobe Sensei technology is able to unlock innovation for digital merchandisers.

Article

Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale.