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Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 winners of this year’s WARC Awards for Asian Strategy , a search for the best strategic thinking from Asia’s marketing industry.

Data

An overview of consumer preference for online and in-store product discovery.

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IKEA, a home furnishings retailer, launched a campaign in Mexico to raise awareness of the new store opening and connect Mexicans to the brand.

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One Life For Dakota, an institution that promotes preventative culture and access to vaccinations, launched a campaign in Peru to raise awareness of the importance of immunizations.

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Duet Soap, a soap manufacturer, launched a campaign in Ecuador to raise awareness of the reality of violence experienced by women and to sensitize men to put themselves in women's skin and react against gender violence.

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Converse, a shoe manufacturing company, launched campaigns in Latin America to break down barriers to gender and racial equality, increase sales and improve brand power.

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One Life For Dakota, an institution that promotes preventative culture and access to vaccinations, launched a campaign in Peru to raise awareness of pneumonia and its complications and promote immunization in people over 60 years old.

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Banco Popular Dominicano, a bank, launched a campaign in the Dominican Republic to help the country overcome the pandemic and see beyond the crisis.

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Fortics, an omnichannel service and communication platforms company, launched a campaign in Brazil to leverage brand communication, increase organic traffic, and provide support and scalability for webinars.

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Fundacion Mundo Sano, a family foundation, launched a campaign in Argentina to reduce indoor infestation rates of Vinchucas to 5% or less in areas involved and prevent Chagas disease.

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Unilever, a corporation that sells consumer goods, launched a free program in Argentina to create an ecosystem that drives innovation and disruptive solutions and develop and improve the SME value chain.

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PGMBM, a partnership of international lawyers, launched an international campaign to rebrand their firm, and regenerate interest among the public of the legal case that was brought against BHP.

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McAfee, a security software company, launched a campaign in Latin America to drive brand awareness, advise how consumers can protect their digital lives, and introduce the brand's core product line-up.

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KFC, a fast-food restaurant chain, launched a campaign in Mexico to showcase its solidarity to help consumers and Mexicans stay close, even at a physical distance.

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MG Motor, an automotive marque, launched a campaign in Chile to improve relations with specialized press, achieve the 'Best Brand' award, generate new content with authorized voices within the industry and support the guild of independent motor journalists.

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MGC launched a campaign in Chile to promote the launch of the PlayStation 5, and contribute to the awareness and amplification of PR actions.

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Latam Intersect PR, a public relations agency, launched a campaign in Brazil to raise awareness of the impact that COVID-19 has had on vulnerable areas and offer them diagnostic tests.

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The Food Bank, an organization that fights to eradicate hunger, launched a campaign in Peru to achieve a solidarity donation chain.

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Los Cabos, one of the most important destinations in Mexico, launched a local, national and international campaign to adapt the travel experience to the new market needs, incorporate protocols and ensure general wellbeing without affecting the tourist experience.

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Tetra Pak, a processing and packaging solutions company, launched a campaign in Brazil to encourage the correct separation of waste by consumers.

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Novartis, a global healthcare company, launched a campaign in Mexico to raise awareness of Ankylosing Spondylitis(AS), a rare type of degenerative arthritis that affects young people.

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Marriott, a hospitality company, launched a campaign in the Caribbean and Latin America to establish the brand as a destination where the LGBTQ+ community feel welcomed, include Marriott in the conversation and stimulate travel as restrictions lifted.

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Kellogg's, a food manufacturing company, launched a global campaign on World Food Day to drive awareness on food safety and their progress against their commitments, and educate people about food waste.

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The Peruvian League Against Cancer, a non-profit institution, launched a campaign in Peru to raise awareness of the importance of using sunscreen.

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PepsiCo, a global food and beverage company, launched a campaign in Latin America to educate, inspire and empower consumers to recycle by increasing awareness of sustainable uses of plastic.