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Data

An overview of global secondhand and new luxury goods sales between 2007 and 2021.

Article

The metaverse is at the peak of its hype right now, however it has been developing and growing as a concept for decades.

Article

Details a more holistic approach – the Whole Brand Index (WBI) – to the customer experience by measuring a brand’s combined unified power, market actions and purpose in place of traditional marketing funnel metrics.

Article

Every year, marketing practitioners will face different challenges from the previous year. At the same time, the 2022 Renyin Tiger Year has not been able to get rid of the ravages of the new crown virus. It is against this background, in an era when consumer behavior is indecisive due to the repeated epidemics, and the brutal launch and harvest will eventually pass. Therefore, the theme of WARC's "2022 Marketing Talents Tackle Book" is "break through the hustle and bustle and return to the essence of marketing". We see marketers pay more attention to how to stick to long-termism and effective marketing, this method is imperative.

Opinion

Christian Polman, Managing Director UK, Looping Group, looks at the growing importance of the ‘middle funnel’ in bridging both brand building and performance marketing using community engagement.

Case Study

This case study looks at how American Express found success with its Small Business Saturday campaign in the US and how it grew into a social movement for local community businesses and gained the support of a US President.

Data

An overview of Netflix subscribers by region between 2017 and 2021.

Article

Building a culture of innovation in the marketing team can be easier said than done – how can brands create a culture which embraces new ideas? 

Opinion

The discipline of experience is maturing rapidly in South Africa. The next step is to bring more localisation to experience efforts, says Joe Public’s Dan Herman.

Article

WARC Talks the Marketer's Toolkit 2022 in a series of 5 podcasts covering the key themes identified in the report, with this episode focusing on valuing profit and the planet.

Article

Research by BritainThinks shows there is a significant ‘say-do-gap’ in peoples’ desire to adopt more conscious consumption behaviours, and what they actually do.

Opinion

WARC’s Genevieve Silk considers how the winners of this year’s DMA Awards have highlighted societal issues that are all too often ignored, denied or neglected.

Article

WARC Talks the Marketer's Toolkit 2022 in a series of 5 podcasts covering the key themes identified in the report, with this episode focusing on the collision of brand and e-commerce.

Article

WARC Talks the Marketer's Toolkit 2022 in a series of 5 podcasts covering the key themes identified in the report, with this episode focusing on social commerce and the creator economy.

Article

Explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.

Opinion

With both Apple and Mozilla having already banned third-party cookies in their browsers, and Google planning to follow suit in 2023, now is the time for publishers and advertisers to work together towards a cookieless future, says Adform’s Philip Acton.  

Opinion

While many of L'Oréal's brands are foreign, L'Oréal China’s Katia Lan says the cosmetics giant is able to connect with Chinese consumers through intangible cultural heritage. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Data

An overview of retail sales by channel between 2016 and 2026.

News

Senior marketing executives from brands and agencies from around the world are represented on the first three jury panels being announced today for the WARC Awards for Effectiveness 2022 .

Article

Magazine media can help brands to harness focused media consumption moments.

Article

Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.

Article

Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.

Article

Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.

Article

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.

Data

An overview of publishers' digital revenue priorities in 2022.