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An overview of email opens and the impact of iOS 15 on email marketing.

Article

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.

Article

Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.

Article

This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social communities play in influencing purchase decisions.

Data

An overview of podcast advertising revenue by content genre.

Case Study

Avec Eric, a culinary brand, was launched in the US to bring more awareness and build his brand.

Case Study

AA, a British motoring association, launched a campaign in the UK to move the brand further and survive the coronavirus pandemic.

Case Study

Lion Cereal, a breakfast cereal brand, launched a campaign in Europe to get more 16–24-year-olds eating the brand's cereal.

Case Study

KFC, the fast-food chain, found new ways to reenergise its fan base and bring back excitement in Myanmar.

Case Study

Castello, a cheese brand, launched a global campaign to increase relevance and drive a 70% growth in sales by reminding category users of the taste that the cheese delivers.

Opinion

After years of pressure and uncertainty, stakeholders across the digital ad ecosystem are putting their best foot forward to tackle inflammatory rhetoric, misinformation and disinformation, says Tanzil Bukhari, Managing Director, EMEA, DoubleVerify.

Case Study

Cadbury, a confectionary brand, launched a campaign in the UK to raise awareness about the re-release of the limited-edition Twirl Orange.

Case Study

KFC, a fast-food chain, launched a global campaign to stay salient during lockdown and make sure customers returned upon reopening.

Case Study

Women's Aid, a national charity, launched a campaign in the UK to encourage awareness and understanding and to help make violence against women a thing of the past.

Case Study

Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.

Case Study

Jim Beam, the whisky brand, launched a campaign in America to protect the long-term profitability of the brand and change the way it was perceived.

Case Study

Roche, a pharmaceutical company, launched a campaign in Europe to raise awareness of the latest scientific development to help with eye diseases brought on by old age or diabetes.

Case Study

IKEA, a furniture brand, launched a Christmas campaign in the UK to increase total sales during the festive period and defy the inner voices of home shame, so that any home can play host.

Case Study

O2, a telecommunications services provider, devised a creative strategy to make the brand seen again at a time when its service had never been more vital to our lives.

Case Study

Clarins, the beauty brand, launched a campaign to show care and appreciation to female workers in China.

Case Study

Omnicom, a marketing and advertising company, launched Omniwomen, a programme to recruit, retain and promote the next generation of female leaders.

Case Study

The United Nations Secretary General launched a global campaign to fight the spread of COVID-19 misinformation by providing the public with scientific, fact-based information.

Case Study

Samsung, an electronics company, launched a campaign for the release of the 2017 QLED TV in America.

Case Study

HUN, a wine brand, launched a campaign in the UK to introduce and drive awareness of the new wine in a can.

Case Study

Qatar Airways, the air travel brand, strengthened preference for the brand and reintroduced unique servings and offerings in India.