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Article

This report provides details of expenditure on interactive advertising in New Zealand based on a census of over 35 major media owners and agencies.

Article

This report provides details of the interactive advertising spend in New Zealand for Q3, 2014.

Article

This report looks at the digital advertising landscape in New Zealand in Q1 2013, covering Display, Search & Directories, Classifieds, Mobile and Social Media.

Article

Total online advertising spend in New Zealand for Q4, 2012 was $98.62m, an increase from last quarter of 5% and up 12% from 2011.

Article

Total online advertising spend in Q3, 2012 was $94.02m, an increase from the previous quarter of 3% and an increase year-on-year of 5%.

Article

Total online advertising spend in Q2, 2012 was $91.42m, an increase of $12.21m from Q1, 2012. All channels continued to achieve positive growth when comparing Q2 to Q1, 2012.

Article

Total online advertising spend in Q1, 2012 was $79.21m, an increase of $11.09m year-on-year. All channels continued to achieve positive growth, with classifieds experiencing the strongest growth, compared with Q1, 2011, followed by Search & Directories, then Display.

Article

In New Zealand, total online advertising spend in Q4, 2011 was $87.11m, a slight decrease from $88.74m in Q3, 2011.

Case Study

The New Zealand insurance company, Pinnacle Life chose to use Google Analytics to better measure its marketing spend.

Article

This report from IAB looks at New Zealand online advertising expenditure over the course of July to September 2011.

Case Study

New Zealand company Hartford Technologies is a global specialist in on-line booking of refuse disposal services.

Case Study

Fairfax Magazines, a subsidiary of Australian media company Fairfax Media, engaged First Rate to plan and implement a paid search Christmas campaign with the intent of increasing sales and revenue by 20% for the campaign period.

Case Study

The National Cervical Screening Programme in New Zealand had traditionally used standard display advertising to drive women through to its website in order to educate and inform them as to the reasons why having cervical screening is important.

Article

This IAB report covers the online advertising expenditure in New Zealand over the course of Q2, 2011.

Case Study

MetService, together with subsidiary Metra, provide weather services in New Zealand. A relaunch was undertaken in 2009 to make it easier to find weather related information and drive increased website engagement from users.

Article

This IAB report covers the online advertising expenditure in New Zealand over the course of Q1, 2011.

Article

Online adspend for New Zealand in Q4 2010 rose 26.4% year on year, with all channels showing growth. Total online advertising spend in New Zealand for 2010 was up 19.65% from 2009.

Case Study

In order to promote Fujitsu's heat pumps in New Zealand, Total Media synchronised online promotion with colder climate temperatures.

Case Study

The Ministry of Consumer Affairs and Consumer NZ was to generate awareness of the Powerswitch website over the winter months of 2010 and to increase site traffic against the corresponding period in previous years.

Case Study

This case study features a campaign, which used emotion, to excite New Zealand viewers about the launch of the World War Two television series, The Pacific, on TV One, the New Zealand broadcaster.

Article

This IAB adspend report for Q3 2010 shows that the New Zealand market grew by 17.66% year-on-year and was 7.57% up from Q2.

Case Study

nzherald.co.nz looked to create a relevant online environment where Nokia could engage with its target audience and encourage people on their path to purchase the latest Nokia phones.

Article

In this white paper from IAB New Zealand, Laura Maxwell-Hansen argues that to be financially viable now and into the future, online publishers require advanced inventory management and a sound go-to-market sales strategy.

Case Study

This pre-release online marketing campaign targeting 18-to-45-year-olds for the New Zealand release of Angels and Demons, the Sony movie, helped its box office performance.

Case Study

Aveeno, the female skincare brand, partnered with OMD, the media agency network, to deliver this twin-phased New Zealand campaign.