Advertising best practice, evidence and insights

Shorter travel trips to become more common in 2022

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the average duration of holidays across seven countries.

WARC Talks: Recalibrating life – the post-lockdown consumer

Article • Chase Buckle, Peter White and Zena Arnold, WARC Exclusive, January 2022

Part one in a series of 5 podcasts that cover the key themes identified in the 2022 Marketer's Toolkit, starting with Recalibrating Life: The post-lockdown consumer.

How the pandemic has changed the Thai consumer: What to expect in 2022

Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, January 2022

Everything that has happened over two years of COVID-19 will have a long-term impact on business and as Thailand enters the third year, i-dac Bangkok’s Suchada Supakan examines four trends in marketing that brands should take note of .

Innovating towards a sustainable future with circular retail, Right to Repair legislation and cellular agriculture

Opinion • Bethan Ryder, January 2022

Bethan Ryder, Executive Editorial Director at WGSN, l ooks at the deep and growing mistrust in institutions and governments to implement the right policies to save the planet, which presents both risk and opportunity.

Apple Podcasts overtakes Spotify in downloads

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of Apple Podcasts and Spotify's share of podcast downloads.

L'Oréal Paris: Helping Indonesians #StandUp with mobile

Case Study • MMA Smarties, Indonesia, Silver, 2021

L'Oreal, the cosmetics brand, built a campaign to help fight street harassment in Indonesia.

OCBC Nisp: #Save20 director mix

Case Study • MMA Smarties, Indonesia, Bronze, 2021

OCBC, the financial services company, aimed to deliver both OCBC brand value and convert young people to use Nyala in Indonesia.

LACTOGROW: Dream big – grow happy campaign

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Lactogrow, the growing up milk brand, wanted to overcome its main competitors and establish prominence in the category in Indonesia.

Nescafe: Next dalgona hunt

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Nescafe, the coffee brand, changed its perception among customers in Indonesia.

MPWR: PWR Takeover

Case Study • MMA Smarties, Indonesia, Silver, 2021

MPWR, the digital telco brand, generated mass awareness and gained followers for the brand in Indonesia.

Wardah: Heart to heart

Case Study • MMA Smarties, Indonesia, Silver, 2021

Wardah, the cosmetics brand, wanted to own the Ramadan moment to strengthen its position as pioneer of Halal cosmetics in Indonesia.

Redoxon: Be new normal ready – #CesBeforeCus

Case Study • MMA Smarties, Indonesia, Silver, 2021

Redoxon, the vitamin brand, reinforced itself as the most trusted brand offering the most effective immunity protection in Indonesia.

S-26 Procal GOLD: The science behind exceptional #DariBelajarJadiHebat

Case Study • MMA Smarties, Indonesia, Bronze, 2021

S-26 Procal Gold, the growing up milk brand, aimed to reinforce its position as the advocate of exceptional learning and become mums' reliable partner in Indonesia.

Wall's: Happiness delivered home

Case Study • MMA Smarties, Indonesia, Silver, 2021

Wall's, the ice cream brand, delivered a new strategy that was adapted to the new pandemic behaviours in Indonesia.

McDonald's / Spotify: The magical symphony of McFlurry color surprise

Case Study • MMA Smarties, Indonesia, Silver, 2021

McDonald's, the fast food chain, innovated its product to capture a new audience who would purchase the McFlurry in Indoneisa.

L'Oréal Paris: Stand up against street harassment

Case Study • MMA Smarties, Indonesia, Silver, 2021

L'Oreal, the cosmetics brand, built a campaign to increase awareness of street harassment in Indonesia.

Burger King: BK wants you to order from McD

Case Study • MMA Smarties, Indonesia, Silver, 2021

Burger King, the fast food chain, carried out various initiatives to drive brand love in Indonesia.

Kopi Negeri: Filosofi Kopi Negeri

Case Study • MMA Smarties, Indonesia, Silver, 2021

Wall's, the ice cream brand, launched a new ice cream in Indonesia.

Wardah: Colorfit ultra light – colors that fly me to Korea

Case Study • MMA Smarties, Indonesia, Silver, 2021

Wardah, the cosmetics brand, launched a limited edition of its best seller lipstick in Indonesia.

Rejoice: Jeju rose "Mendadak K-Drama"

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Rejoice, the shampoo brand, saw an opportunity to launch affordable Korean-inspired shampoo in Indonesia.

Pond's: Age miracle #SekarangUntukNanti

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Pond's, the skincare brand, wanted to get young women to care about their skin amidst the pandemic in Indonesia.

Good Doctor Indonesia: Serba Salah Kompres Atau Bawang? Tanya Dokternya Sekarang!

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Good Doctor, the healthcare brand, carried out a campaign to acquire new users of its app in Indonesia.

McDonald's: What light is that?

Case Study • MMA Smarties, Indonesia, Bronze, 2021

McDonald's, the fast food chain, carried out a campaign to increase brand love and create a stronger bond between the brand and consumers in Indonesia.

Pantene: Sound of Rambut Maksimal

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Pantene, the hair care product brand, launched new packaging on its product in Indonesia.

Lazada: The show of hearts

Case Study • MMA Smarties, Indonesia, Silver, 2021

Lazada, the e-commerce platform, aimed to set itself apart from the rest by positioning itself as the thought leader in the fashion category in Indonesia.