Article
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Nick Liddell , WARC Best Practice, April, 2021
Looks at the Brand Funnel marketing framework.
Article
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Stephen Whiteside, Event Reports, SXSW, March 2021
Virgin Hyperloop, a vacuum tube train system that can reach speeds of 1,000 kilometers (or 621 miles) per hour, is aiming to build a customer experience to meet the needs of travelers in 2030.
Article
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Christian Polman, WARC Exclusive, April 2021
Used effectively, a new ‘share of search’ metric will enhance C-suite credibility for CMOs, says Christian Polman, Managing Director UK, Looping Group.
Opinion
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Helen Brain, April 2021
Conscious consumption on the part of individuals will continue to grow. But take note – citizens are waking up to the knowledge that individual action alone will not get us to a net zero world. This will place increasing demand on brands to step up and ease the way for the transition of our society to a more sustainable future, says Helen Brain, Strategy Director & Joint Head of Social Change Hub at MediaCom UK.
Data
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Rob Clapp, WARC Data Points, April 2021
An overview of digital video impressions on mobile and connected TV devices by advertiser category.
Opinion
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Brian Carruthers, April 2021
Market research is today a £4bn industry in the UK. A new book taps the recollections of those who have worked in it since it took off in the 1970s.
Data
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Cinzia Petio, WARC Data Points, April 2021
An overview of global tourism over the last 12 months.
Article
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Research on WARC, April 2021
Examines how responding in uncertain times requires investing in trust alongside a clear brand purpose and strategy that supports all stakeholders.
Article
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Paul Feldwick, WARC Exclusive, April 2021
As marketers look for ways to make creativity more effective, they should look for ways to build ‘fame’.
Article
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Jann Schwarz, Research on WARC, April 2021
A conversation with McKinsey partner Michael Betz, one of the Institute’s Research Fellows that discusses the appropriate response to the coronavirus pandemic.
Article
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Research on WARC, April 2021
Outlines the great variation in connection between marketing and finance in companies across the B2B sector.
Article
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Research on WARC, April 2021
Presents Les Binet and Peter Field's findings on the core principles of B2B marketing.
Opinion
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Faris Yakob, April 2021
Attention matters, argues Faris Yakob, but using it to its full potential is a case of balancing fast and slow media to work across both high and low attention environments.
Article
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Research on WARC, April 2021
Looks at how marketers can question presumptions and challenge norms, not to increase disruption, but in the face of disrupted times to find new tactics for business success.
Article
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Jann Schwarz, Research on WARC, April 2021
Alison Lange Engel, a B2B Institute Research Fellows, gives her frontline insights into the startup space and what lessons there are for marketers and business leaders.
Opinion
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Daniele Lazzarotto, April 2021
It’s time for brands to abandon the idea of romantic brand love and loyalty, argues Daniele Lazzarotto, and focus instead on brand crushes: a good time with no strings attached.
Article
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Orlando Wood, Research on WARC, April 2021
Explores the effectiveness of advertising during an economic downturn.
Article
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Peter Field, Research on WARC, April 2021
Looks at how to advertise during an economic downturn.
Article
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Research on WARC, April 2021
Looks at the key trends that will shape the future of B2B marketing and decision making over the next decade.
Article
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Research on WARC, April 2021
Reveals findings from a study by GWI and the B2B Institute of the changing behaviors and attitudes of 17,000 knowledge workers in ten markets focusing specifically on those aged 21 to 40.
Article
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Marisa Beazel, WARC Exclusive, April, 2021
As the world begins to cautiously open up and vaccines become more readily available, now is the time for travel brands to begin preparing for vacation-hungry tourists.
Article
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SeeHer & Dentsu, Research on WARC, April, 2021
This is the final installment of a three-part series from Dentsu and SeeHer examining issues surrounding gender equality. Part three looks at generational views of equality.
Opinion
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David Tiltman, April 2021
Nicole Armstrong is the new Head of Strategy for R/GA London. Ahead of the launch of WARC’s 2021 Future of Strategy research project, she talked to us about the challenges of the past year, the opportunities for the next generation of strategists – and how to make digital transformation more than just a cliché.
Article
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APG, Research on WARC, April, 2021
Explores the results of a recent APG survey of 337 planners around the world to understand how the job has changed as a result of enforced home working.
Opinion
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Lena Roland, April 2021
The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success.
