Search in

Show only

Date Range

Search within

Categories

Brand

Source

Index

9 results found
Sort by

Article

This report discusses issues around content produced by brands as consumer behaviour changes and brands become more like media owners.

Article

This report discusses trends and developments in mobile technology, and the impact this will continue to have on advertising.

Article

This report discusses a number of trends surrounding the rise of personalised real-time advertising. Real-time advertising is developing from online to include television advertising, and is likely to evolve to include further devices.

Article

This report highlights some of the projects posted on crowd-sourced business funding website, Kickstarter, and describes the ones they think are most likely to succeed.

Article

This report describes advances in technological devices, their potential impact on 'the living room of the future', and what this means for advertising.

Article

This presentation discusses research into three new and three established types of online advertising to assess relative effectiveness, using analysis of 940 global campaigns.

Article

This case study highlights the use of an online campaign by Lucozade Sport, the beverage brand, to reposition the brand in the UK.

Article

This report assesses the impact of different media formats used during a campaign by Maggi So Juicy, the recipe mix brand owned by Nestlé, in the UK.

Article

This report describes a multi-channel advertising campaign in the UK by Starbucks, the coffee shop chain, and compares the role of online advertising to the other channels.