Data
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Rob Clapp, WARC Data Points (Curated), October 2021
An overview of email opens and the impact of iOS 15 on email marketing.
Article
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WARC Best Practice, October 2021
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Article
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WARC Best Practice, October 2021
Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.
Article
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WARC Exclusive, October 2021
This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social
communities play in influencing purchase decisions.
Data
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Rob Clapp, WARC Data Points (Curated), October 2021
An overview of podcast advertising revenue by content genre.
Case Study
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APG (UK), Bronze, 2021
Paddy Power, a betting firm, launched the #SaveOurShirt campaign in the UK to change the way betting firms sponsor football clubs kit and save fans from becoming walking billboards by removing sponsorship logos from shirts.
Case Study
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APG (UK), Entrant, 2021
Amazon, a multinational conglomerate, launched a global holiday campaign to show everyone that despite the pandemic, Christmas wouldn't be cancelled.
Case Study
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APG (UK), Entrant, 2021
Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.
Case Study
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APG (UK), Gold, 2021
McDonalds, a quick service restaurant, launched a paper to demonstrate how its planning approach helped to rebuild the brand by refocusing communications efforts in the UK.
Case Study
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APG (UK), Entrant, 2021
IKEA, a home furnishing brand, launched a campaign in the UK to drive growth in bedrooms by reasserting itself as the expert in sleep.
Case Study
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APG (UK), Entrant, 2021
Dacia, a car company, launched a campaign in Europe to improve brand perception and make electric vehicles an essential and accessible part of an open society.
Case Study
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APG (UK), Entrant, 2021
Co-op, a food retail brand, partnered with Marcus Rashford and launched a campaign in the UK to help fight against food poverty.
Case Study
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APG (UK), Entrant, 2021
Ballantine's, a scotch whisky brand, launched a worldwide campaign to drive growth and contribute towards becoming a top 10 global spirit brand by 2025.
Case Study
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APG (UK), Gold, 2021
Guinness, a beer brewery, launched a campaign in the UK and Ireland during the Six Nations rugby championship to tackle responsible drinking by bringing about real behaviour change and squashing the stigma of drinking water.
Case Study
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APG (UK), Gold, 2021
Formula E, the electric street motorsport, launched a global campaign to grow its existing profile and global viewer base by 20%.
Case Study
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APG (UK), Silver, 2021
Beagle Street, a life insurance brand, launched a campaign in the UK to change the way the category viewed life events and increase market growth.
Case Study
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APG (UK), Gold, 2021
SickKids, a paediatric teaching hospital for sick children, launched the largest fundraising initiative in Canadian Healthcare history to raise $1.3bn for a new, state-of-the-art children's hospital.
Case Study
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APG (UK), Entrant, 2021
Sky Q, a subscription-based television and entertainment service, launched a campaign in the UK to increase consideration by tapping into a more diverse representation of its potential customers.
Case Study
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APG (UK), Entrant, 2021
MELÉ, a skincare brand, launched a campaign in the USA to drive awareness of a new skincare brand which is designed for melanin-rich skin.
Case Study
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APG (UK), Bronze, 2021
Lombard Odier, a global bank, launched a worldwide campaign to set the agenda by giving business a fresh way to think, talk and act on the question of sustainability.
Opinion
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Tanzil Bukhari, October 2021
After years of pressure and uncertainty, stakeholders across the digital ad ecosystem are putting their best foot forward to tackle inflammatory rhetoric, misinformation and disinformation, says Tanzil Bukhari, Managing Director, EMEA, DoubleVerify.
Case Study
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APG (UK), Gold, 2021
Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.
Case Study
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APG (UK), Silver, 2021
IAMS, a pet food brand, launched an app in the US as an essential tool to help reunite lost dogs, and for dog owners to protect their dogs and understand them better.
Case Study
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APG (UK), Grand Prix, 2021
Cadbury, a confectionary company, launched a campaign in the UK to increase emotional closeness, penetration and market share.
Case Study
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APG (UK), Entrant, 2021
Heinz, a food processing company, and Magic Breakfast, a registered charity, launched a campaign in the UK to put an end to child hunger.
