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Case Study

Turkcell, a mobile phone operator, increased users in Turkey during the COVID-19 pandemic by creating its own gaming channel to attract mobile gamers to its brand.

Article

A report by media agency Essence explores the huge increase in exposure to and exploration of gaming, as well as the opportunities for brands and marketers.

Article

Value propositions are statements that capture what makes a product, service, brand, or experience different and desirable in the minds of its intended audience.

Article

The Biden–Harris Campaign dispelled fear and confusion surrounding new methods of voting for the 2020 US presidential election through an edutainment campaign rooted in empathy.

Article

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

Article

Online retailers can leverage the power of behavioral “nudges” to influence purchase decisions made by digital shoppers, according to a study published in the Journal of Consumer Behavior.

Case Study

Bepanthol, a skincare brand, increased brand love and top-of-mind awareness across Turkey by launching a campaign with local celebrity Aslı Enver.

Case Study

Financial services brand Akbank's human resources (HR) department rethought its recruitment strategy to hire a User Experience Designer in Turkey.

Case Study

Cornetto, an ice cream brand, transformed a busy public transport stop in Turkey on Valentine's Day to promote its product Unicornetto.

Case Study

Adidas, a sports brand, increased site traffic and revenue in Turkey by launching an e-game event to give sports fans something to look forward to after the COVID-19 pandemic halted live sports events.

Case Study

Vodafone, a telecommunications campaign, helped to feed stray animals across Turkey during the COVID-19 pandemic by creating an online feeding machine that provided containers of food outside Vodafone stores when Twitter users tweeted with the campaign hashtag.

Case Study

Isbank, a financial services brand, launched its new digital payment system, Pay by Link, in Turkey.

Case Study

Vodafone, a telecommunications brand, supported women in Turkey suffering from domestic violence during the COVID-19 pandemic by launching an app they could turn to for support, help and advice.

Case Study

Nescafé, a coffee brand, promoted its new Nescafé Keyf-i Türk product in Turkey by partnering with popular fortune telling app Faladdin to give consumers a reading free of charge.

Opinion

In-housing returns but this time it’s driven by advertisers’ need to take greater control of data  –  Suzie Rafla, Head of Digital at ID Comms, explains.

Case Study

Coca-Cola, a soft drink brand, supported local restaurant re-openings in Turkey amidst the COVID-19 pandemic by launching a targeted digital banner campaign that notified people nearby when restaurants opened.

Case Study

PepsiCo, a food and beverages brand, leveraged Instagram Live to increase awareness of the brand and its new products in Turkey.

Opinion

As the WARC Awards for Asian Strategy enter a second decade, Gabey Goh, WARC’s Asia Editor, looks ahead and wonders how the strategic discipline will be shaped by new thinking and talent.

Case Study

Turkcell, a mobile phone operator, increased night-time sales in Turkey by designing a special landing page for its night-time shoppers that provided exclusive offers during certain hours.

Case Study

Nestlé, a food and beverages brand, leveraged the popularity of fortune telling in Turkey to promote its new coffee product Keyf-i Türk.

Case Study

PepsiCo, a food and beverages company, launched a gamified campaign across a range of channels to promote its latest Cheetos product in Turkey.

Case Study

Vodafone, a telecommunications brand, launched the #BenVarım campaign to change perceptions that football is a sport dominated by men and raise awareness for women's football.

Case Study

Akbank, a financial services brand, used artificial intelligence to bolster marketing automation and transform the business by quickly creating ad variations, detecting early signs of ad fatigue and predicting creative potential before advertising.

Case Study

Coca-Cola, a soft drinks brand, increased brand buzz for Coca-Cola in Turkey during various screen time consumption occasions by creating targeted ads for users with relevant offers.

Article

Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.