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Data

An overview of the average duration of holidays across seven countries.

Article

Part one in a series of 5 podcasts that cover the key themes identified in the 2022 Marketer's Toolkit, starting with Recalibrating Life: The post-lockdown consumer.

Opinion

Everything that has happened over two years of COVID-19 will have a long-term impact on business and as Thailand enters the third year, i-dac Bangkok’s Suchada Supakan examines four trends in marketing that brands should take note of .

Opinion

Bethan Ryder, Executive Editorial Director at WGSN, l ooks at the deep and growing mistrust in institutions and governments to implement the right policies to save the planet, which presents both risk and opportunity.

Data

An overview of Apple Podcasts and Spotify's share of podcast downloads.

Case Study

L'Oreal, the cosmetics brand, built a campaign to help fight street harassment in Indonesia.

Case Study

OCBC, the financial services company, aimed to deliver both OCBC brand value and convert young people to use Nyala in Indonesia.

Case Study

Lactogrow, the growing up milk brand, wanted to overcome its main competitors and establish prominence in the category in Indonesia.

Case Study

Nescafe, the coffee brand, changed its perception among customers in Indonesia.

Case Study

MPWR, the digital telco brand, generated mass awareness and gained followers for the brand in Indonesia.

Case Study

Wardah, the cosmetics brand, wanted to own the Ramadan moment to strengthen its position as pioneer of Halal cosmetics in Indonesia.

Case Study

Redoxon, the vitamin brand, reinforced itself as the most trusted brand offering the most effective immunity protection in Indonesia.

Case Study

S-26 Procal Gold, the growing up milk brand, aimed to reinforce its position as the advocate of exceptional learning and become mums' reliable partner in Indonesia.

Case Study

Wall's, the ice cream brand, delivered a new strategy that was adapted to the new pandemic behaviours in Indonesia.

Case Study

McDonald's, the fast food chain, innovated its product to capture a new audience who would purchase the McFlurry in Indoneisa.

Case Study

L'Oreal, the cosmetics brand, built a campaign to increase awareness of street harassment in Indonesia.

Case Study

Burger King, the fast food chain, carried out various initiatives to drive brand love in Indonesia.

Case Study

Wall's, the ice cream brand, launched a new ice cream in Indonesia.

Case Study

Wardah, the cosmetics brand, launched a limited edition of its best seller lipstick in Indonesia.

Case Study

Rejoice, the shampoo brand, saw an opportunity to launch affordable Korean-inspired shampoo in Indonesia.

Case Study

Pond's, the skincare brand, wanted to get young women to care about their skin amidst the pandemic in Indonesia.

Case Study

Good Doctor, the healthcare brand, carried out a campaign to acquire new users of its app in Indonesia.

Case Study

McDonald's, the fast food chain, carried out a campaign to increase brand love and create a stronger bond between the brand and consumers in Indonesia.

Case Study

Pantene, the hair care product brand, launched new packaging on its product in Indonesia.

Case Study

Lazada, the e-commerce platform, aimed to set itself apart from the rest by positioning itself as the thought leader in the fashion category in Indonesia.