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Article

Examines the trends, challenges and opportunities of the Direct Brand Economy, and highlights initial suggestions for media sellers to better serve these marketers and help grow their business, which include:

Article

There are many opportunities and challenges for marketers and brands to reach and engage consumers in a rapidly evolving video ecosystem.

Research Paper

This study looks at video ad spend by advertisers across digital, mobile and TV platforms in the US.

Research Paper

A historical view of domestic data expenditures and the dynamics underlining them.

Research Paper

IAB Video Center conducted a primary consumer research study to gain a deeper understanding of digital video viewers and their connection with direct brands in the US, which found that:

Article

Looks at the way data is used in the direct-to-consumer marketplace in the US and provides a guide for brands to use when building their consumer relationships.

Research Paper

Outlines a study conducted in the US on Personal Prime Time that focuses on the consumer journey by mapping the when, why, and how through which consumers are creating their own Prime Times, the moment of high value and high engagement, across content and devices throughout their day.

Article

Notifies buyers in the US on the benefits, opportunities and processes for conducting attribution studies within the confines of Addressable TV/VOD and OTT/CTV.

Research Paper

IAB’s recent survey of adult audiences in the US established five key learnings for driving innovation in video ad formats and creative:

Research Paper

Exploring shoppable mobile video ads and how consumers in the US interacted with them, focusing on video-based interactive ads in a mobile web environment with the goal of understanding what initial calls to action work best.

Research Paper

This study analyses the US podcast advertising industry data and information reported directly from companies selling advertising on podcast platforms.

Research Paper

Provides brand marketers and publishers with a global benchmark and insights into the value of live streaming to engage with global audiences.

Article

Explores the role of digital audio in the brand safety conversation in the US.

Research Paper

The study provides a deep dive on US video streamers watching Ad-Supported Over-the-Top (ASV OTT) video to gain insights into their behaviors, attitudes and usage to help better target the ASV OTT cohort.

Article

Explains what blockchain is, its benefits, how it can be used in advertising and the future of blockchain.

Research Paper

Provides insights into the current state of talent and skill sets in the US by looking at key success metrics for digital media sellers, current training and development practices and the impact of professional training and development.

Article

Focuses on the consumer journey and maps the contexts through which consumers are creating their own prime times to allow for better targeting across dayparts and platforms.

Article

Examines the rise of the 21st century brand economy by looking at the history of supply chain dominance, changes in retail and the importance of first-party data.

Research Paper

Examines how US companies are evolving to support audience data usage across their advertising, marketing and audience engagement efforts.

Research Paper

Explores how digital marketing and media practitioners are using audience data, and how they intend to advance their data-centric use cases in the year ahead.

Article

Demystifies how US companies are investing in audience data, helping practitioners benchmark their own spending against industry norms and establish a firmer basis for future investments.

Research Paper

Looks at the IAB's primary research study which focuses on understanding the co-viewing behavior on OTT and its benefits for brands, such as incremental reach and advertising effectiveness.

Article

Presents data on digital trends in the United States in 2017, including how people are getting online, what they are visiting and how these behaviours are having an impact on ad revenue.

Research Paper

Details a custom analysis, conducted by the IAB, of syndicated Prosper Insight data to look at the consumer and media behaviors of investors.

Article

Discusses the IAB Podcast Advertising Revenue Study, which is part of an ongoing IAB mission to provide an accurate barometer of podcast advertising growth.