Search in

Show only

Search within

Categories

Brand

Location

Source

Index

673 results found
Sort by

SHORTCUT A special series on marketing in the COVID-19 crisis

Article

Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic.

Article

When faced with a recession, most firms cut back on advertising alongside cutting other costs, yet there is a body of evidence that suggests a positive impact for companies that keep advertising during a recession.

Article

Darden Restaurants, the owner of chains like Olive Garden and LongHorn Steakhouse, is seeking to adapt to the significant challenge to its business that are posed by COVID-19.

Article

Burger King, the fast-food chain, is adapting its marketing to meet the emerging needs of consumers in the face of COVID-19.

Article

Spirit Airlines, the air carrier, believes that its low-cost business model could be a benefit at a time of crisis, such as the spread of COVID-19.

Article

OrganiGram, a provider of recreational and medical cannabis in Canada, is seeking to navigate through the complications that COVID-19 presents to a nascent industry.

Article

Levi Strauss & Co., the apparel manufacturer, is aiming to use the period of disruption engendered by COVID-19 to enhance its business for the long term.

Article

Williams-Sonoma, a retail group active in the furniture, homewares and appliances categories, is aiming to evolve as COVID-19 transforms the demand pattern in these industries.

Article

Conagra Brands, the packaged food manufacturer, has witnessed a surge in sales as consumers stock up on food to prepare for lockdowns implemented in the face of COVID-19.

Article

The Hershey Co., the candy manufacturer, is responding to the COVID-19 crisis by mapping out its occasion-focused strategy based on various scenarios.

Article

Examines how connected TV viewing habits have grown and changed during the course of the COVID-19 pandemic.

Article

Herman Miller, the furniture company, is seeking to adapt to new demands as the COVID-19 pandemic transforms its business-to-consumer and business-to-business opportunities.

Article

Kantar’s Biswapriya Bhattacharjee outlines how brands can better engage Micro, Small & Medium Businesses in India as COVID-19 continues to disrupt operations.

Article

With people confined to their homes and seeking both a constant source of news and a welcome distraction, VAB sought to quantify the affect that COVID-19's “new normal” has had on TV viewership.

Article

Ambev, the brewer, has tapped the power of livestreaming to connect with Brazilian consumers during the COVID-19 pandemic.

Article

Chipotle, the quick-service restaurant chain, is aiming to adapt its marketing at speed as it responds to the evolving COVID-19 crisis.

Article

Philosophy, a skincare and cosmetics brand owned by Coty, has found e-commerce opportunities in the COVID-19 crisis that will last beyond the pandemic.

Article

Details the high volume of social media chatter about TV during the COVID-19 pandemic, analyzing Twitter trending topics during evenings from March 16 – April 26, 2020.

Article

Explores new research into the changes in consumer motivations during the Covid-19 crisis, as opposed to before.

Article

With consumers more concerned about cleanliness during COVID-19, health and wellbeing brands are well positioned to benefit.

Article

COVID-19 has the potential to disrupt consumer purchase behaviour, and to drive the uptake of new brands across all categories over the long-term.

Article

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.

Article

Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.

Article

Many retail brands impacted by the COVID-19 pandemic are now looking to pivot into e-commerce. Doing this requires a thoughtful strategic approach.

Article

American Express, the credit-card provider, is focusing on “protecting” its customers and brand during the COVID-19 crisis.