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Opinion

The May issue of Admap puts the spotlight on data ethics.

Article

GlobalWebIndex puts the spotlight on mobile payments by presenting its online research among internet users aged 16-64, providing a deep-dive into the industry.

Article

India’s continued ecommerce growth hinges on adapting content and experiences to younger consumers in multiple languages as use of digital payments grows in tandem.

Research Paper

Explores the topic of sustainable tourism and promotes it as the next big opportunity for Latin America.

Opinion

Payments are changing the shape of Indian commerce and brands need to be aware of the changes taking place. WARC's Asia Editor, Gabey Goh, introduces a deep-dive into the insights you need to know. 

Case Study

Chocolate brand Cadbury Fuse took an integrated approach to increase brand affinity and share and overtake its rival Snickers in India.

Case Study

M&Ms, a confectionery brand, promoted its launch in India by utilising its connection with Hollywood and using its mascots to deliver personalised M&M boxes.

Case Study

Diageo, an alcoholic beverages company, evaluated the representation of women in its global communications to improve representation and help its business.

Article

Outlines the rules for marketers that wish to connect with rural Indian consumers.

Article

Looks at how influencer opinions and recommendations via word-of-mouth or through social networks play a significant role in spreading ideas and delivering marketing messages to consumers.

Article

Provides an overview of how influencer opinion and recommendations can deliver marketing messages to consumers through social networks and word of mouth.

Article

Explores current writing and thinking on the topic of brand purpose, a powerful way to engage consumers and gain preference, it is fast becoming an expectation for some customers.

Article

Social commerce in India is proving to be the next wave for online shopping, driven in part by the impetus on digital payments as more brands leverage social communities to build businesses.

Case Study

Apple, a technology company, promoted the iPhone's camera among consumers globally by launching an Instagram account featuring only pictures shot on iPhones.

News

MUMBAI: Indian 'click farms' are offering US and UK companies deals to boost their internet traffic and social media presence as part of a market that one expert estimates is growing at 20% a year.

Opinion

To talk about India without mention of the country’s rural communities would be folly for any brand seeking main market dominance or appeal.

Article

India may have come a long way since The Green Revolution and farm mechanisation was introduced, however the situation for farmers has not, and remains a serious issue that brands need to tackle to empower these large communities.

Article

Leo Burnett’s Dheeraj Sinha argues that being vocal for local be taken as an opportunity to raise up the Indian ecosystem and build world-class brands.

News

The ‘Bharat’ part of India, which is home to 80% of the population, is fast catching up not only with urban India but also the rest of the world, according to a recent ethnographic study.

News

Many of the conventions of rural marketing in India are well past their expiry date, according to two agency strategy executives, who argue that that it’s time to retire these and connect more richly with the emerging rural Indian consumer.

Article

Flying Cursor Interactive’s Shormistha Mukherjee argues that for Indian consumers look up to Indian brands, the answer doesn't lie in patriotism, but in storytelling.

News

India faces complex agricultural issues which the government is attempting to address, but brands can also play a role by tapping into the mobile and app-based “agritech” revolution that is helping transform each stage of the agriculture value chain.

News

Government slogans such as ‘Make in India’ and ‘Vocal for local’ appeal to patriotic sentiments, but brands ought rather to be focused on telling stories and adding to people’s lives, says an agency figure.

Opinion

With the call to be “vocal for local”, there’s never been a better time to be a local brand in India. But despite favourable conditions caused by current affairs, convincing an Indian consumer, used to a global marketplace, has also become trickier. What will it take for homegrown brands to break through? WARC's Asia Editor, Gabey Goh, introduces a deep-dive into the insights you need to know.

News

The #MeToo spotlight is shining on India’s advertising industry as allegations of sexual harassment and misuse of power by senior agency executives continue to emerge.