Smarter video planning

Admap, September 2019

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Opinion

Companies will need to find solutions that do not require consumers to make difficult choices that often leave them feeling guilty, says Steven Van Belleghem.

Article

Global brands eyeing the vast China market have to take note of how much the Middle Kingdom has changed over the decades – LVMH’s Andrew Wu lists the key trends and developments.

Opinion

Humour has an important role to play in effective advertising, but don’t just ‘do a funny ad’, warns Jack Miles – put some serious thought into it.

Article

ONE Championship turned mixed martial arts, Muay Thai and kickboxing into an Asian global sports property.

Article

Johnson & Johnson Consumer Health set out to identify more – and better – innovation opportunities around allergy.

Data

An overview of the growth in Roku's advertising revenue.

Article

The National Lottery reversed a four-year decline in public sentiment through a rebrand that focused on the good causes it supports.

Opinion

Brands including McDonald’s, Global Pride, Grab and OREO have defied COVID-19 to deliver rich digital customer experiences.

Data

An overview of the opt-in rate for app tracking among iOS 14.5 users.

Data

This article summarises the results of the Global Marketing Index for April 2021, when global marketing budgets and staffing levels saw the highest ever rates of growth.

Article

Discusses the similarities in B2B and B2C marketing best practice, the role of emotion in B2B marketing and the new generation of B2B buyers reaching leadership positions.

Article

There is growing evidence that video team calls can lead to potentially sub-optimal outcomes and decision-making.

Case Study

St Jude, a children's research hospital, increased donations on Giving Tuesday in the US by launching a partnership with big YouTube stars who encouraged donations through a livestream telethon on YouTube.

Case Study

The Oklahoma Tourism and Recreation Department, a governmental department, increased visits to Oklahoma during the COVID-19 pandemic by launching a YouTube video series that promoted socially-distanced activities the state had to offer.

Article

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.

Case Study

Match.com, a dating website, increased brand consideration during the COVID-19 pandemic in the US by launching a series of humorous YouTube videos that highlighted the difficulties of dating in a pandemic.

Case Study

Comedy Central, a cable TV channel, increased online interaction and promoted its new show among US consumers by airing the first episode for free on YouTube and creating specially-tailored promo videos.

Case Study

GoDaddy, an internet domain registrar and web hosting company, increased subscribers and organic traffic during the COVID-19 pandemic by launching a YouTube series of tutorial content to support and inspire small businesses during the volatility of 2020.

Opinion

Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing priorities.

Case Study

M&Ms, a chocolate brand, increased sales of its classic variants in the US by launching a series of TV spots supported by YouTube pre-roll ads and dynamic videos during The Oscars.

Article

Sustainability is an increasing consideration in the travel category.

Data

A summary of Australian consumers' experiences of mental health and social media.

Article

Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.

Opinion

Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.

Data

An overview of the factors that UK and US audiences think will negatively impact their view of a brand.