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Gunny Scarfo and Ben Zeidler, WARC Webinars, December 2018
Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.
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Darren Abernethy, Admap, December 2018
Explains how organisations must ensure that they are maintaining the integrity of their users’ data and protecting it from potential data breaches or malicious third parties.
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Tony Hooper, Admap, December 2018
Details three areas in which digitally minded banks are winning – and where legacy banks are striving to catch up.
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Reynold D’Silva, Admap, December 2018
Details the emergence of megacities – clusters of cities and suburban areas that contain enormous populations – and what marketers need to do to target them.
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Pia Blase and Martin Oxley, Admap, December 2018
Details the findings of a study by HERE Technologies, a company specialising in location-centric data and products, which looks at location data sharing across eight countries.
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Admap, December 2018
A summary of new thinking and best practice on consumer trends that will affect marketers in 2019 from Admap.
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Mark Anderson, Admap, December 2018
Explains changes to consumer behaviour among young people and how this needs to be carefully considered for the advertising and marketing industry to remain relevant.
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Laura Hill, Admap, December 2018
Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers.
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Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap, December 2018
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.
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Sean Pillot de Chenecey, Admap, December 2018
Highlights the issues and opportunities for marketers concerning data privacy in 2019.
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Maria Vardy, Admap, December 2018
Explains how businesses across all industries will continue to expand their offerings in 2019 to meet unprecedented growth in the wellness economy and provides tips on how brands can succeed.
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Steve Payne, Admap, December 2018
Explains how out-of-home advertising can be used effectively in smart cities and details opportunities for brands in this area.
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Kunal Sinha, Admap, December 2018
Explores some of the manifestations of Asian millennials' influence and what they could mean for marketers in 2019.
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Chad Wollen, Admap, December 2018
Takes a deeper look into what privacy really means, what’s driving the data trend, and what marketers need to be doing in 2019 to make the most of the data protection opportunities in the UK.