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The secret financial lives of Americans – and the future of financial services

Article • Gunny Scarfo and Ben Zeidler, WARC Webinars, December 2018

Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.

Marketers must shift from reactive to proactive when it comes to data privacy

Article • Darren Abernethy, Admap, December 2018

Explains how organisations must ensure that they are maintaining the integrity of their users’ data and protecting it from potential data breaches or malicious third parties.

Key trends driving the banks of the future

Article • Tony Hooper, Admap, December 2018

Details three areas in which digitally minded banks are winning – and where legacy banks are striving to catch up.

An operating system for the modern megacity

Article • Reynold D’Silva, Admap, December 2018

Details the emergence of megacities – clusters of cities and suburban areas that contain enormous populations – and what marketers need to do to target them.

The Privacy Paradox: location data sharing in the age of always on

Article • Pia Blase and Martin Oxley, Admap, December 2018

Details the findings of a study by HERE Technologies, a company specialising in location-centric data and products, which looks at location data sharing across eight countries.

Drivers of change in 2019: Admap summary deck

Article • Admap, December 2018

A summary of new thinking and best practice on consumer trends that will affect marketers in 2019 from Admap.

Changing attitudes to leisure time and the impact on Millennial passenger demand

Article • Mark Anderson, Admap, December 2018

Explains changes to consumer behaviour among young people and how this needs to be carefully considered for the advertising and marketing industry to remain relevant.

Five trends for consumer wellness in 2019

Article • Laura Hill, Admap, December 2018

Identifies consumer trends that will impact the wellness industry in 2019 and beyond, highlighting high-growth opportunities to help brands foster innovation, spark growth and connect with consumers.

Gen Z: Redefining authority

Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap, December 2018

Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.

Data privacy: An opportunity for marketers to build consumer trust

Article • Sean Pillot de Chenecey, Admap, December 2018

Highlights the issues and opportunities for marketers concerning data privacy in 2019.

How brands can succeed in a new era for health and wellness

Article • Maria Vardy, Admap, December 2018

Explains how businesses across all industries will continue to expand their offerings in 2019 to meet unprecedented growth in the wellness economy and provides tips on how brands can succeed.

Smart cities and out-of-home advertising

Article • Steve Payne, Admap, December 2018

Explains how out-of-home advertising can be used effectively in smart cities and details opportunities for brands in this area.

Asian youth in 2019: K-Pop, wellness, sustainability and Bollywood goes to China

Article • Kunal Sinha, Admap, December 2018

Explores some of the manifestations of Asian millennials' influence and what they could mean for marketers in 2019.

Marketers must get a grip on privacy in 2019

Article • Chad Wollen, Admap, December 2018

Takes a deeper look into what privacy really means, what’s driving the data trend, and what marketers need to be doing in 2019 to make the most of the data protection opportunities in the UK.