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An overview of email opens and the impact of iOS 15 on email marketing.

Article

Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.

Article

Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.

Article

This report, produced in partnership with TikTok and Publicis Groupe, explores the role that social communities play in influencing purchase decisions.

Data

An overview of podcast advertising revenue by content genre.

Case Study

Paddy Power, a betting firm, launched the #SaveOurShirt campaign in the UK to change the way betting firms sponsor football clubs kit and save fans from becoming walking billboards by removing sponsorship logos from shirts.

Case Study

Amazon, a multinational conglomerate, launched a global holiday campaign to show everyone that despite the pandemic, Christmas wouldn't be cancelled.

Case Study

Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.

Case Study

McDonalds, a quick service restaurant, launched a paper to demonstrate how its planning approach helped to rebuild the brand by refocusing communications efforts in the UK.

Case Study

IKEA, a home furnishing brand, launched a campaign in the UK to drive growth in bedrooms by reasserting itself as the expert in sleep.

Case Study

Dacia, a car company, launched a campaign in Europe to improve brand perception and make electric vehicles an essential and accessible part of an open society.

Case Study

Co-op, a food retail brand, partnered with Marcus Rashford and launched a campaign in the UK to help fight against food poverty.

Case Study

Ballantine's, a scotch whisky brand, launched a worldwide campaign to drive growth and contribute towards becoming a top 10 global spirit brand by 2025.

Case Study

Guinness, a beer brewery, launched a campaign in the UK and Ireland during the Six Nations rugby championship to tackle responsible drinking by bringing about real behaviour change and squashing the stigma of drinking water.

Case Study

Formula E, the electric street motorsport, launched a global campaign to grow its existing profile and global viewer base by 20%.

Case Study

Beagle Street, a life insurance brand, launched a campaign in the UK to change the way the category viewed life events and increase market growth.

Case Study

SickKids, a paediatric teaching hospital for sick children, launched the largest fundraising initiative in Canadian Healthcare history to raise $1.3bn for a new, state-of-the-art children's hospital.

Case Study

Sky Q, a subscription-based television and entertainment service, launched a campaign in the UK to increase consideration by tapping into a more diverse representation of its potential customers.

Case Study

MELÉ, a skincare brand, launched a campaign in the USA to drive awareness of a new skincare brand which is designed for melanin-rich skin.

Case Study

Lombard Odier, a global bank, launched a worldwide campaign to set the agenda by giving business a fresh way to think, talk and act on the question of sustainability.

Opinion

After years of pressure and uncertainty, stakeholders across the digital ad ecosystem are putting their best foot forward to tackle inflammatory rhetoric, misinformation and disinformation, says Tanzil Bukhari, Managing Director, EMEA, DoubleVerify.

Case Study

Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.

Case Study

IAMS, a pet food brand, launched an app in the US as an essential tool to help reunite lost dogs, and for dog owners to protect their dogs and understand them better.

Case Study

Cadbury, a confectionary company, launched a campaign in the UK to increase emotional closeness, penetration and market share.

Case Study

Heinz, a food processing company, and Magic Breakfast, a registered charity, launched a campaign in the UK to put an end to child hunger.