Explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.
Article
•
Dr Carol McNaughton Nicholls, WARC Best Practice, January 2022
Research by BritainThinks shows there is a significant ‘say-do-gap’ in peoples’ desire to adopt more conscious consumption behaviours, and what they actually do.
Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.
Part of the Marketer’s Toolkit 2022, this Future Thinking report examines five emerging metrics, frameworks and concepts that we believe will be most important in helping to drive marketing effectiveness in 2022 and beyond.
Article
•
Christian Nordby Bø, WARC Best Practice, January 2022
Research by Mindshare shows Norwegian consumers are increasingly irritated by advertising and its Irritation Formula can help advertisers identify common pain points and drive better outcomes.
This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
This article explains how magazines have adapted, redefined and reestablished themselves in an age where digital media has caused significant disruption.
Article
•
Euromonitor Strategy Briefings, November 2021
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future.
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Looks at how digital payments are evolving and growing with the rise of ‘super apps’, which bundle logistics, commerce, payments and social, and mobile payment platforms.
