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Galen Lau, Alyafarah Zainudin, Phoenix Tang, WARC Awards, Bronze, Effective Innovation, 2019
QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.
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Tahaab Rais, WARC Awards, Silver and Category Innovation Award, Effective Innovation, 2019
Islamic bank Al Rajhi Bank used digital outdoor posters and Bluetooth beacons to create a connected tech experience and encourage female customers in Saudi Arabia to take up its personalised credit card.
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Jack Murphy, WARC Awards, Gold, Effective Innovation, 2019
Netsafe, the New Zealand non-profit cyber-safety organisation, developed a tool (Re:scam) to fight back against the huge increase in cybercrime.
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Kush Anand, Jitender Dabas, WARC Awards, Silver, Effective Innovation, 2019
Paytm, a digital wallet, used a gold investment programme to build the reputation of digital payments in India.
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Alexandra Kondrashtina, Dania Azymova, Daria Zarubina, WARC Awards, Gold, Effective Innovation, 2019
Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.
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Kush Anand, Jitender Dabas, WARC Awards, Silver, Effective Innovation, 2019
Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.
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Lauren Brown, WARC Awards, Grand Prix, Effective Innovation, 2019
American non-profit organisation, the National Safety Council, raised awareness of prescription opioid overdose in the US with an innovative live experience, supported by a multimedia campaign.
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Sarah Rostron, Alydia Noble, WARC Awards, Silver and Partnership Award, Effective Innovation, 2019
Missguided, the UK-based online female fashion retailer, drove brand awareness, purchase intent and increased sales by partnering with the UK smash-hit TV programme, Love Island, to make its clothes instantly saleable to viewers on a dedicated app.
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Siddhartha Dutt, Jitender Dabas, WARC Awards, Bronze, Effective Innovation, 2019
Swedish furniture retailer IKEA successfully ran a local campaign that drove footfall to its new Hyderabad store, capitalising on the expanding furniture market in India.
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Juha Halmesvaara, WARC Awards, Silver, Effective Innovation, 2019
Alepa, the Finnish grocery store chain, ran a digital campaign that successfully improved brand perceptions and generated audience engagement.
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Jack Smyth, WARC Awards, Gold and Channel Innovation Award, Effective Innovation, 2019
Australian pay TV brand Foxtel created a truly game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free.
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Jenny L Hanghal, Katy Guan, WARC Awards, Bronze, Effective Innovation, 2019
Confectionery brand Snickers partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow market share.
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Juan Pablo García, Charlie Snow, Jane Dorsett, Carlos Andrés Rodríguez, WARC Awards, Gold, Effective Innovation, 2019
The Ministry of Technology and Communications (MinTIC) in Colombia ran a simple but effective campaign that successfully provided 99.3% of Colombians with access to the internet.
