SABRE Awards

Benchmarking the best PR work from across the globe

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Case Study

Mahindra Foundation, a non-profit organisation, took a misogynistic phrase and gave it a new meaning in its PR and online campaign in India.

Case Study

HONOR (Huawei), a smartphone brand, leveraged the festival of lights, Diwali, the biggest celebration in India of shared joy and family, to connect with consumers.

Case Study

HSBC, a bank, launched a documentary series on Facebook Stories in China that followed millennials leading up to Lunar New Year.

Case Study

adidas, the shoe brand, took the plastic pollution initiative to the next level for 2018 by launching the India chapter.

Case Study

Dei, the online grocery marketplace, developed a platform that would ease consumer pain points, and successfully generated interest from investors in Singapore.

Case Study

JD, an e-commerce company, launched a short branding film for JD and advanced marketing work of the JD mascot Joy to promote the brand in China.

Case Study

Indian Medical Association, a national voluntary organisation of doctors, launched a series of videos in India to raise awareness for tuberculosis (TB), a disease that often is misdiagnosed or not diagnosed at all.

Case Study

Close the Loop, the recycling company, used the soft plastics recycling crisis as an opportunity to create an innovative asphalt additive utilising valuable waste material for roads in Australia.

Case Study

Air New Zealand, an airline, increased Taiwanese tourism to New Zealand by showing them its attractions with the help of relatable storytellers.

Case Study

Air China, the airline, increased sales revenue by 13% after re-imagining the booking process with a focus on emotions for its customers in China, the UK, France and Germany.

Case Study

Castrol, a brand of industrial and automotive lubricants, connected with Indian truck drivers by drawing comparisons between the health of the truck and the driver which led to the brand beating category growth.

Case Study

Narendra Bhawan Bikaner, a boutique hotel in India, created an influencer outreach campaign on Instagram that encouraged users to travel to its hotel through fear of missing out.

Case Study

Lungteng Cultural Co, a publisher in the high school textbook industry, launched a video campaign in Taiwan that encouraged teachers to place trust in the brand and express their feelings.

Case Study

Coca-Cola, the beverages brand, gave the average working woman a platform in Myanmar to celebrate their business achievements.

Case Study

Continental Tyres, an automotive manufacturing company, highlighted the enjoyment of travelling between cities in China by creating a branded social platform on WeChat.

Case Study

Kellogg's, the cereal brand, created a bacteria zoo to reach people across Australia and New Zealand and increase sales of its cereal.

Case Study

Impossible Foods, a company that develops plant-based substitutes for meat products, launched a series of events in Singapore to encourage Singaporeans to switch to its meat alternative.

Case Study

Procter & Gamble (P&G), a consumer goods corporation, launched a campaign featuring famous poet Vincent Fang that encouraged women in China to treat themselves to hair care products through poetry.

Case Study

Cairn, an oil and gas company, used performance to reach key communities in rural India.

Case Study

Novartis, a pharmaceutical brand, increased awareness of Heart Failure in India by launching Keep It Pumping India, a 360-degree integrated campaign.

Case Study

Sydney Beer Co. (SBC), a beer brand, encouraged Sydneysiders to champion a beer inspired by their own city which gave it an ROI of over 4300%.

Case Study

Child Rights and You (CRY), a non-profit, launched a social media campaign in India that brought attention to the importance of children having a happy and safe childhood.

Case Study

Chengdu IFS (CDIFS), a shopping mall, made itself the centre of art in the city by collaborating with the Chengdu Government and Paris' Saint-Germain-des-Pres Committee, which led to sales growth of 124%.

Case Study

Converse, the sports brand, launched an integrated communications campaign to reach Generation Z in China, which doubled its revenue target.

Case Study

Isehan, the cosmetics maker, organised a job recruitment campaign in Japan to encourage applicants to come to their job interview looking like themselves.