Case Study
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Peter Kormanyos, Domonkos Palfai, WARC Awards, Silver, Effective Use of Brand Purpose, 2020
Hungarian Telekom used a purpose-based native media campaign, with gaming as its core idea, to help grandparents upgrade their digital skills and reconnect with their grandchildren.
Case Study
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Joy Molan, Rose Van Orden, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020
L'Oréal Paris, the global beauty brand, used a special edition of fashion monthly British Vogue to champion age positivity and reconnect with British consumers.
Case Study
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Tahaab Rais, WARC Awards, Gold and Employee Engagement Award, Effective Use of Brand Purpose, 2020
Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.
Case Study
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Kaori Yatsu, Akie Suzuki, WARC Awards, Silver, Effective Use of Brand Purpose, 2020
Plaster brand Band-Aid created a multiplatform campaign to appeal to younger consumers and, in the process, launched a new movement in the job-hunters' market in Japan.
Case Study
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Laura Portch, WARC Awards, Silver, Effective Use of Brand Purpose, 2020
Dishwasher detergent brand Finish created an integrated campaign to boost consumer sentiment towards the brand and encourage water-saving practices in Australia.
Case Study
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Arindam Chatterjee, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020
Cadbury Dairy Milk (CDM), the chocolate brand, championed its historical spirit of generosity through a new brand platform to grow market share and brand equity in Indonesia.
Case Study
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Yasmin Shehab, Tahaab Rais, WARC Awards, Silver, Effective Use of Brand Purpose, 2020
Shampoo brand Clear boosted brand favourability and awareness through a football-centred initiative in Egypt.
Case Study
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My Troedsson, Sanna Britsman, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020
Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.
Case Study
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Melek Ourir, WARC Awards, Gold, Effective Use of Brand Purpose, 2020
Telco provider Tunisie Telecom harnessed the power of mobile to help bring about social change in Tunisia.
Case Study
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Siddhant Lahiri, Dhruv Rao, Kunal Roy, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020
Malaysian telco Maxis realised deaf people could not hear the call to prayer during Raya and set out to find a technology-based solution.
Case Study
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Mario Morby, WARC Awards, Silver, Effective Use of Brand Purpose, 2020
Telco Jawwy drove revenue growth and brand awareness with an unconventional Ramadan campaign in Saudi Arabia.
Case Study
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Saad Khan, Trinolda Colaco, WARC Awards, Gold and Evaluation Award, Effective Use of Brand Purpose, 2020
The Times of India newspaper sparked a nationwide movement to normalise LGBTQ with a special Out and Proud classifieds section in India.
Case Study
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Kush Anand, Jitender Dabas, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020
Toilet-cleaner brand Harpic used a multi-channel campaign to encourage behaviour change and unlock demand for the brand in rural India.
Case Study
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Tahaab Rais, WARC Awards, Gold, Effective Use of Brand Purpose, 2020
Travel platform Almosafer reversed declining market share through an emotive Ramadan film in Saudi Arabia.
Case Study
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Samyabrata Deb, Daniel Gervais, Shannon Crowe, WARC Awards, Grand Prix, Effective Use of Brand Purpose, 2020
In Australia, Airbnb regained its position as the most popular booking site by creating a project to support regional Australia by boosting a staple of rural life: the country pub.
Case Study
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Humberto Cunha, Nicole Martins, Gabriel Gotz, WARC Awards, Silver and Sustainability Award, Effective Use of Brand Purpose, 2020
Brazilian craft beer brand Cervejeria Colorado ran a campaign on the problem of bee extinction to publicise its production chain and brand values.
