Case Study
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Tahaab Rais, Tala Arakji, Anna Sadykova, WARC Awards, Shortlisted, Effective Innovation, 2020
Emirates NBD, a leading UAE bank, launched a reward-based initiative to help people improve both their financial and their physical health.
Case Study
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Wendy Zha, Leon Liu, WARC Awards, Shortlisted, Effective Innovation, 2020
Chinese e-commerce platform Tmall used big data in a multi-channel campaign to build loyalty and increase sales without discounting or celebrity promotions.
Case Study
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Dania Azymova, Alexandra Kondrashtina, Dmitry Anureev, WARC Awards, Shortlisted, Effective Innovation, 2020
Voltaren, an over-the-counter topical pain treatment, launched an online diagnostic tool to defend market share and justify its premium status in Russia.
Case Study
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Beth Palmer, WARC Awards, Shortlisted, Effective Innovation, 2020
US-based investment brokerage TD Ameritrade cooperated with IBM Watson to create a display ad capable of providing financial guidance through a chat interface, driving strong conversion rates.
Case Study
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Maan Bernardino–Dominguez, WARC Awards, Shortlisted, Effective Innovation, 2020
Unilever launched its Comfort laundry detergent brand in the Philippines as a challenger in the premium category by identifying the changes in fashion and leveraging these through social media.
Case Study
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Jen Musgreave, WARC Awards, Shortlisted, Effective Innovation, 2020
TV and broadband provider Virgin Media ran a Christmas campaign in the UK to increase net promoter score (NPS) and loyalty.
Case Study
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Jenny Hanghal, Katy Guan, WARC Awards, Shortlisted, Effective Innovation, 2020
Chocolate snack M&M's targeted e-sports fans in China with an interactive campaign to increase penetration and sales among 18- to 34-year-olds.
Case Study
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Tamara Cross, Stephen Cooke, WARC Awards, Shortlisted, Effective Innovation, 2020
Entertainment company Sony Pictures launched the second film in the Jumanji franchise in the UK through an integration with one of the country’s most popular reality shows.
Case Study
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Su Ling Chan, Danesh Asokkumar, WARC Awards, Shortlisted, Effective Innovation, 2020
Auto brand Ford increased sales of its Ranger pick-up truck in Malaysia by rolling out a VR test-drive experience.
Case Study
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Mohit Lodha, Kevin Pinto, WARC Awards, Shortlisted, Effective Innovation, 2020
RAKBANK, a leading UAE bank, raised awareness of its sponsorship of FC Barcelona and related credit card product by emotionally connecting with football fans through AI.