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ŠKODA: Hesitation Video

Case Study • Pauline Dunas, WARC Awards, Bronze, Effective Social Strategy, 2020

Automotive brand SKODA created a campaign tailored around the specific insights of the local market to challenge erroneous brand perceptions in France.
Change the Ref: #NotAJoke Video

Case Study • Jimmy George, Courtney Calvert, Annabelle Butler, WARC Awards, Bronze and Live Award, Effective Social Strategy, 2020

Non-profit gun safety organisation Change The Ref used the comedian Louis CK and his words about shooting victims to create a stand-up 'comedy' act to bring gun-control conversation into pop culture in the US.
Snickers: Bring Back the Idols Video

Case Study • Kaori Yatsu, Hiroaki Taki, Akie Suzuki, WARC Awards, Silver, Effective Social Strategy, 2020

Confectionery brand Snickers collaborated with smartphone game Idol Master to appeal to young males and boost single-bar sales in Japan.
Burger King: Twitter Bait Video

Case Study • Jimmy George, Annabelle Butler, WARC Awards, Gold, Effective Social Strategy, 2020

Quick-Service Restaurant chain Burger King created an online campaign based on 'creeping' on social media influencers' pages to launch a new dessert product to young millennials in the US.
German Rail: No Need to Fly – Around the World in Germany Video

Case Study • Isabelle Schnellbuegel, Carla Funk, WARC Awards, Gold, Effective Social Strategy, 2020

Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.
KFC: Scroll-Thru Video

Case Study • Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020

KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East.
KFC: How KFC's #1 fan charmed millions Video

Case Study • Hajar Yusof, WARC Awards, Grand Prix, Effective Social Strategy, 2020

KFC the fast food brand used a comedic take on a social influencer to drive affinity with millennials in Malaysia.
Lady's Choice: The Gift of Social Commerce

Case Study • Maan Bernardino-Dominguez, WARC Awards, Bronze, Effective Social Strategy, 2020

Philippines-based dressings brand Lady's Choice reversed a period of slowing growth by leveraging online communities and using FB Live to break e-commerce records.
Yes on 3 Coalition: Be a Masshole, Not an Asshole Video

Case Study • Ellie Gogan-Tilstone, Annabelle Butler, WARC Awards, Bronze, Effective Social Strategy, 2020

The Yes on 3 Coalition created a social film to help uphold transgender rights in a Massachusetts referendum.
Amazon Prime Reading: Everyone is an Amazing Book Video

Case Study • Suzzane Zhang, WARC Awards, Silver, Effective Social Strategy, 2020

Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.
WWF: Great Work – WWF's Black Friday twist Video

Case Study • Ciara Harrison, Rosanna Irwin, WARC Awards, Bronze and Smart Spender Award, Effective Social Strategy, 2020

World Wide Fund for Nature the wildlife conservation charity ran a Black Friday promotion with a twist to drive endangered animal adoptions in the UK.
El Tiempo: #WomenRewriteWomen Video

Case Study • Carolina Mejia, Annabelle Butler, Jane Dorsett, WARC Awards, Silver, Effective Social Strategy, 2020

Newspaper El Tiempo persuaded influential female writers to rewrite sexist headlines through a social and owned media campaign to highlight the problem of sexism in Colombia.