Case Study
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Pauline Dunas, WARC Awards, Bronze, Effective Social Strategy, 2020
Automotive brand SKODA created a campaign tailored around the specific insights of the local market to challenge erroneous brand perceptions in France.
Case Study
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Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020
KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East.
Case Study
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Ellie Gogan-Tilstone, Annabelle Butler, WARC Awards, Bronze, Effective Social Strategy, 2020
The Yes on 3 Coalition created a social film to help uphold transgender rights in a Massachusetts referendum.
Case Study
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Hajar Yusof, WARC Awards, Grand Prix, Effective Social Strategy, 2020
KFC the fast food brand used a comedic take on a social influencer to drive affinity with millennials in Malaysia.
Case Study
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Jimmy George, Courtney Calvert, Annabelle Butler, WARC Awards, Bronze and Live Award, Effective Social Strategy, 2020
Non-profit gun safety organisation Change The Ref used the comedian Louis CK and his words about shooting victims to create a stand-up 'comedy' act to bring gun-control conversation into pop culture in the US.
Case Study
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Kaori Yatsu, Hiroaki Taki, Akie Suzuki, WARC Awards, Silver, Effective Social Strategy, 2020
Confectionery brand Snickers collaborated with smartphone game Idol Master to appeal to young males and boost single-bar sales in Japan.
Case Study
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Carolina Mejia, Annabelle Butler, Jane Dorsett, WARC Awards, Silver, Effective Social Strategy, 2020
Newspaper El Tiempo persuaded influential female writers to rewrite sexist headlines through a social and owned media campaign to highlight the problem of sexism in Colombia.
Case Study
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Isabelle Schnellbuegel, Carla Funk, WARC Awards, Gold, Effective Social Strategy, 2020
Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.
Case Study
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Maan Bernardino-Dominguez, WARC Awards, Bronze, Effective Social Strategy, 2020
Philippines-based dressings brand Lady's Choice reversed a period of slowing growth by leveraging online communities and using FB Live to break e-commerce records.
Case Study
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Ciara Harrison, Rosanna Irwin, WARC Awards, Bronze and Smart Spender Award, Effective Social Strategy, 2020
World Wide Fund for Nature the wildlife conservation charity ran a Black Friday promotion with a twist to drive endangered animal adoptions in the UK.
Case Study
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Jimmy George, Annabelle Butler, WARC Awards, Gold, Effective Social Strategy, 2020
Quick-Service Restaurant chain Burger King created an online campaign based on 'creeping' on social media influencers' pages to launch a new dessert product to young millennials in the US.
Case Study
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Suzzane Zhang, WARC Awards, Silver, Effective Social Strategy, 2020
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.
