Case Study
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Agustina Saggese, Alita Pereyra, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.
Case Study
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Jessica Joseph, John Ebeling, WARC Awards, Shortlisted, Effective Content Strategy, 2020
US-based lube brand K-Y created a platform to normalise conversations about women's sexuality through a docuseries in order to regain lost market share.
Case Study
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Sheryl Tan, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Digital prepaid brand ookyo gamed the eSports space to its advantage to increase brand awareness and boost sign-ups in Malaysia.
Case Study
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Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.
Case Study
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Magdalena Tomislav-Collins, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Youth rehabilitation charity Whitelion used a multichannel strategy to reframe the charitable-giving narrative and increased its number of long-term givers in Australia.
Case Study
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Remie Abdo, Jessica Handley, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Telco du boosted engagement and sales of its internet and entertainment services with a multi-channel campaign in the United Arab Emirates.
Case Study
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Lauren Cadman, Matthew Nolan, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.