WARC Awards
Effective Content Strategy
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Case Study •
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.
Case Study •
Digital prepaid brand ookyo gamed the eSports space to its advantage to increase brand awareness and boost sign-ups in Malaysia.
Case Study •
Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.
Case Study •
US-based lube brand K-Y created a platform to normalise conversations about women's sexuality through a docuseries in order to regain lost market share.
Case Study •
Youth rehabilitation charity Whitelion used a multichannel strategy to reframe the charitable-giving narrative and increased its number of long-term givers in Australia.
Case Study •
Telco du boosted engagement and sales of its internet and entertainment services with a multi-channel campaign in the United Arab Emirates.
Case Study •
Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.
Case Study •
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.
