Case Study
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Hayley Pardoe, Ahmad Salim, WARC Awards, Silver, Effective Innovation, 2020
Canine oral care product DentaSTIX took an innovative approach to improve its relevance and drive purchase in New Zealand.
Case Study
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Vibha Gupta, Jitender Dabas, WARC Awards, Bronze, Effective Innovation, 2020
Food conglomerate Nestlé created a Google Voice-powered knowledge service platform to position itself as a nutritional expert and build brand trust among millennial mothers in India.
Case Study
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James Appleby, Karen Crum, WARC Awards, Gold and Channel Innovation Award, Effective Innovation, 2020
Games console Xbox created a travel-themed campaign to engage a new audience of non-gamers worldwide.
Case Study
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Remie Abdo, Heela Daudzai, WARC Awards, Silver, Effective Innovation, 2020
Laundry detergent brand OMO used online video and sampling with a difference to communicate its stain removal message to mums in Lebanon.
Case Study
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Jenny Hanghal, Cathy Sun, WARC Awards, Bronze, Effective Innovation, 2020
Instant noodle brand Master Kong Express updated its brand image, protected market share and grew sales in China during Chinese New Year.
Case Study
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Sandra De Witt, WARC Awards, Gold and Category Innovation Award, Effective Innovation, 2020
Hunger charity Foodbank Western Australia created a new cereal brand, consisting of an empty box, to raise awareness and funds in Western Australia, and successfully sustained the initiative for two years.
Case Study
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Tahaab Rais, WARC Awards, Silver, Effective Innovation, 2020
Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, hijacked an outdated tradition to increase awareness of the importance of donating blood in Lebanon.
Case Study
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Sergio Garcia, Jacobo Pérez, WARC Awards, Gold and Partnership Award, Effective Innovation, 2020
Gin brand Tanqueray implemented a colourful multi-channel campaign in Spain to drive growth and stand out from the crowd.
Case Study
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Benjamin Condit, Yi Liu, Stanley Tao, Chaojie Miao, Jerry Perez, WARC Awards, Silver, Effective Innovation, 2020
Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.
Case Study
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Matthew Simms, WARC Awards, Grand Prix, Effective Innovation, 2020
Car manufacturer Volvo created a Living Seawall to reinvent its image and attract luxury car buyers in Australia.