WARC Awards
Effective Content Strategy
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Case Study •
Games console Xbox created a travel-themed campaign to engage a new audience of non-gamers worldwide.
Case Study •
Canine oral care product DentaSTIX took an innovative approach to improve its relevance and drive purchase in New Zealand.
Case Study •
Food conglomerate Nestlé created a Google Voice-powered knowledge service platform to position itself as a nutritional expert and build brand trust among millennial mothers in India.
Case Study •
Laundry detergent brand OMO used online video and sampling with a difference to communicate its stain removal message to mums in Lebanon.
Case Study •
Car manufacturer Volvo created a Living Seawall to reinvent its image and attract luxury car buyers in Australia.
Case Study •
Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.
Case Study •
Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, hijacked an outdated tradition to increase awareness of the importance of donating blood in Lebanon.
Case Study •
Gin brand Tanqueray implemented a colourful multi-channel campaign in Spain to drive growth and stand out from the crowd.
Case Study •
Hunger charity Foodbank Western Australia created a new cereal brand, consisting of an empty box, to raise awareness and funds in Western Australia, and successfully sustained the initiative for two years.
Case Study •
Instant noodle brand Master Kong Express updated its brand image, protected market share and grew sales in China during Chinese New Year.
