WARC Awards
Effective Content Strategy
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Case Study •
Mouthwash brand Listerine achieved its highest Ramadan market share for three years with a campaign that used TV, digital, social media and in-store activity to persuade Malays in Malaysia to spread more positivity during the holy month.
Case Study •
Non-governmental women's protection organisation The Lebanese Democratic Women’s Gathering raised awareness of child marriage in Lebanon.
Case Study •
Mamee Monster the snack noodle brand targeted a new audience of millennials with a FOMO-inducing eating challenge in Malaysia.
Case Study •
Low-cost airline JetBlue launched a digital and social campaign offering travellers the chance to send themselves gift-wrapped to their families to improve the key metric of 'first choice airline' during the holiday season in the US.
Case Study •
FMCG brand Unilever boosted sales of its male grooming products and brand engagement among male football fans in Malaysia.
Case Study •
Quick-Service Restaurant chain Burger King created a content engine to become loved and talked-about online in order to grow visitation among iGen and young millennials in the US.
Case Study •
Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.
Case Study •
FELGTB, Spain's largest organisation for LGBT+ rights, used guerrilla tactics to raise global awareness of Russia's homophobic laws by sending activists wearing different coloured football shirts to the 2018 FIFA World Cup to recreate the rainbow flag.
Case Study •
To win over young Saudis, QSR brand Burger King joined their conversation via a social stunt that trolled one of their most famous football icons.
