WARC Awards
Effective Content Strategy
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Case Study •
Mouthwash brand Listerine achieved its highest Ramadan market share for three years with a campaign that used TV, digital, social media and in-store activity to persuade Malays in Malaysia to spread more positivity during the holy month.
Case Study •
Low-cost airline JetBlue launched a digital and social campaign offering travellers the chance to send themselves gift-wrapped to their families to improve the key metric of 'first choice airline' during the holiday season in the US.
Case Study •
Non-governmental women's protection organisation The Lebanese Democratic Women’s Gathering raised awareness of child marriage in Lebanon.
Case Study •
Mamee Monster the snack noodle brand targeted a new audience of millennials with a FOMO-inducing eating challenge in Malaysia.
Case Study •
Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.
Case Study •
FMCG brand Unilever boosted sales of its male grooming products and brand engagement among male football fans in Malaysia.
Case Study •
To win over young Saudis, QSR brand Burger King joined their conversation via a social stunt that trolled one of their most famous football icons.
Case Study •
Quick-Service Restaurant chain Burger King created a content engine to become loved and talked-about online in order to grow visitation among iGen and young millennials in the US.
Case Study •
FELGTB, Spain's largest organisation for LGBT+ rights, used guerrilla tactics to raise global awareness of Russia's homophobic laws by sending activists wearing different coloured football shirts to the 2018 FIFA World Cup to recreate the rainbow flag.
