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Fair & Lovely: Democratising Education for Women in Indonesia

Case Study • Ayida M. Sulfa, Bernadette Adinadia, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Beauty brand Fair & Lovely used TV, mobile and radio to raise awareness of its brand commitment to female education and drive sales in Indonesia.

Volkswagen: Drive Bigger

Case Study • Scott Schwartz, Steve DiRado, Ryan Smith, Emaan England, Kimberley Lupo, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Auto brand Volkswagen implemented an integrated campaign in the US to acknowledge its past faults, rekindle the spirit of the brand and highlight its pledge to achieve carbon neutrality by 2050.

Burger King Whopper: Real Meals

Case Study • Jimmy George, Annabelle Butler, Jane Dorsett, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Quick-Service Restaurant chain Burger King partnered non-profit organisation Mental Health America in a multiplatform campaign that changed the national dialogue around mental health among young people in the US.

Ooredoo: It's up to us

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Telco Ooredoo drove brand favourability through a social-led Ramadan campaign in Oman, Kuwait, Tunisia and Palestine.

Standard Chartered Bank: Art Gap

Case Study • Remie Abdo, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.