Case Study
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Isobel Dela Torre, Indra Permadi, WARC Awards, Bronze, Effective Content Strategy, 2019
YouTube, the video streaming service, used TV ads to overcome fears about data usage and increase numbers of users in rural Indonesia.
Case Study
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Naila Fattouh, WARC Awards, Bronze, Effective Content Strategy, 2019
Coca-Cola, the beverage brand, thwarted competition from its main competitor and drove sales during the 2018 World Cup by running a promo campaign that appealed to patriotic football fans in Egypt.
Case Study
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Ali Cheikhali, WARC Awards, Silver, Effective Content Strategy, 2019
Connect, a telecommunications company, used humour and content to increase market share in Lebanon.
Case Study
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Sophie Binns, Jane Dorsett, Sam Drake, WARC Awards, Bronze, Effective Content Strategy, 2019
Dunelm, the UK homeware company, drove sales and brand awareness by creating a TV show aimed at a younger demographic.
Case Study
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Tahaab Rais, Moushami Dighe Bhattacharya, WARC Awards, Bronze, Effective Content Strategy, 2019
Mobile network Jawwy used social media and online video to persuade young consumers in Saudi Arabia to ditch their current mobile provider and switch.
Case Study
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Rob Sellars, WARC Awards, Grand Prix and Best Multiplatform Award, Effective Content Strategy, 2019
Plastic Oceans International, a non-profit company, put the issue of plastic pollution in our oceans on the global agenda by turning a country-sized patch of trash into the world's 196th nation.
Case Study
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Tahaab Rais, Mongi Bhouri, WARC Awards, Gold, Effective Content Strategy, 2019
Telecoms brand Orange used a multichannel, branded content approach, featuring a grandad, to appeal to young people and turn around its image as an old-fashioned brand in Tunisia.
Case Study
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Alvaro Bretel, WARC Awards, Bronze, Effective Content Strategy, 2019
Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.
Case Study
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Naila Fattouh, WARC Awards, Gold, Effective Content Strategy, 2019
Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.
Case Study
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Diana Lopes, Emily Brydon, WARC Awards, Gold and Long-Term Idea Award, Effective Content Strategy, 2019
Cat-food brand Whiskas used online to evolve its Kitten Kollege UK pilot to a global platform that drove sales and customer engagement.
Case Study
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Carl Bou Abdallah, WARC Awards, Silver, Effective Content Strategy, 2019
Lebanese bank Byblos Bank re-ignited interest for its youth account through content and events specially designed to inspire young customers.
Case Study
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Daisy Qin, WARC Awards, Silver, Effective Content Strategy, 2019
Charitable run brand the Terry Fox Run used a no-budget campaign to boost awareness and increase donations in Canada.
Case Study
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Jakub Hodbod, Sander Janssen, Julie Frederickx, WARC Awards, Silver, Effective Content Strategy, 2019
FPS Chancellery created a humorous multi-channel campaign to highlight the country's attractions and encourage European tourists to visit it.
Case Study
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Yosuke Yamauchi, Shuntaro Taniguchi, Miki Sudo, WARC Awards, Gold and Smart Spender Award, Effective Content Strategy, 2019
Japan's Hiroshima Prefecture created a school workbook to educate citizens about the region's local oysters, increase consumption and make them a local tourism asset.
