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Effective communications strategy

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Oh Henry!: 4:25 Hunger Bar Launch Video

Case Study • Richard Fofana, Owen Garscadden, WARC Media Awards, Gold and POE Special Award, Effective Channel Integration, 2019

Candy bar Oh Henry! reclaimed the number one spot in the candy bar market from rivals Snickers and Mars, and staked a claim to the untapped cannabis-induced 'munchies' space.
KFC: Buckethead Army Video

Case Study • James Barnett, WARC Media Awards, Silver, Effective Channel Integration, 2019

Fast-food brand KFC harnessed Australians' love of cricket to create a fan army that won the support of the whole country, boosting sales along the way.
Babyshop: Al Umobuwah – Putting 'Mum' into 'Parenthood' Video

Case Study • Tahaab Rais, WARC Media Awards, Grand Prix, Effective Channel Integration, 2019

Baby retail brand Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.
Skinny Mobile: The Best 'Freekend' Christmas Ever! Video

Case Study • Rachel Leyland, WARC Media Awards, Silver and Path-to-Purchase and Effective Cross-Channel Measurement Special Awards, Effective Channel Integration, 2019

Skinny Mobile, a no-frills New Zealand telco, used an integrated channel approach to focus promotion on its data offering, instead of handsets, to deliver growth in the competitive Christmas period.
Sunlight: The Mekong Connection Video

Case Study • Soumya Ranjan Panda, Nguyen Bao Tran, WARC Media Awards, Bronze, Effective Channel Integration, 2019

Dishwashing detergent brand Sunlight used a multi-pronged campaign to encourage reappraisal and win over rural consumers from the local brand in Vietnam.
Lifebuoy: A mission to cut sick days by half Video

Case Study • Ha Tran, Thuy Tran, Soumya Ranjan Panda, Vu Nguyen, WARC Media Awards, Bronze, Effective Channel Integration, 2019

Lifebuoy, the leading hygiene soap brand in Vietnam, boosted brand love and antibacterial soap sales with a health-awareness campaign aimed at teaching children and their parents the importance of good hygiene.
Foodbank Western Australia: Hungry Puffs Video

Case Study • Hannah Muirhead, WARC Media Awards, Gold, Effective Channel Integration, 2019

Hunger charity Foodbank Western Australia created a new cereal brand, consisting of an empty box, to raise awareness and funds in the run-up to Christmas in Western Australia.
Shell: Cross-channel measurement beyond last-click attribution

Case Study • Hong Tran, Priyanka Gupta, Joyce Wu, Germaine Tse, WARC Media Awards, Bronze, Effective Channel Integration, 2019

Fuel brand Shell launched a multi-media promo programme to drive top-of-mind awareness and boost fuel sale volumes in Hong Kong.
Dulux: Brighter Homes, Brighter Kids Video

Case Study • Daniel Cui, WARC Media Awards, Bronze, Effective Channel Integration, 2019

International paint brand Dulux took a multichannel approach to persuade parents to decorate more often to promote its Easy Painting Service and boost sales in China.
Corona: Wave of Waste

Case Study • Jeremy Lewington, WARC Media Awards, Bronze, Effective Channel Integration, 2019

Beer brand Corona aligned with non-profit organisation Parley to protect the world's oceans and increase its relevance to young Australians.
Babyshop: World Without Walls Video

Case Study • Tahaab Rais, WARC Media Awards, Silver, Effective Channel Integration, 2019

Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.