Case Study
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Mark Hadfield, WARC Prize for Asian Strategy, Bronze, 2019
Diageo-owned beer brand Guinness launched a Saint Patrick's Day campaign with a twist to increase sales volume of Guinness Draught in Singapore.
Case Study
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Samar Minallah Khan, Ali Rez , WARC Prize for Asian Strategy, Silver and Local Hero Special Award, 2019
Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.
Case Study
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Suzzane Zhang, Linlin Zhang, WARC Prize for Asian Strategy, Gold and Customer Journey Special Award, 2019
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.
Case Study
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Sonia Pascual, Earl Javier, Nanais Hernandez, WARC Prize for Asian Strategy, Silver, 2019
Nestlé-owned chocolate bar brand KitKat re-vamped its packaging to reverse declining sales in the Philippines.
Case Study
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Galen Lau, Alyafarah Zainudin, Phoenix Tang, WARC Prize for Asian Strategy, Silver, 2019
QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.
Case Study
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Ketan Rambhia, Mehak Jaini, WARC Prize for Asian Strategy, Bronze, 2019
Sportswear brand Puma promoted a street culture movement via a music video to markets its Suedes shoes in India.
Case Study
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Benjamin Condit, Matthew Nolan, Chaojie Miao, Sienna Zhang, WARC Prize for Asian Strategy, Bronze, 2019
Sportswear brand Nike achieved an unprecedentedly successful launch of its Kyrie5 sneaker in China by taking the offline 'sneakerdrop' to the virtual world.
Case Study
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Siddhartha Dutt, WARC Prize for Asian Strategy, Silver, 2019
Swedish furniture retailer IKEA successfully ran a local campaign that drove footfall to its new Hyderabad store, capitalising on the expanding furniture market in India.
Case Study
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Amanda Lim, Thomas Wagner, WARC Prize for Asian Strategy, Silver, 2019
Singapore's local insurer, Income, tackled the ingrained values of Singaporeans to prompt a national (and global) conversation about retirement planning.
Case Study
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Toru Jhaveri, Sanchari Chakrabarty, WARC Prize for Asian Strategy, Gold, 2019
Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.
Case Study
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Jitender Dabas, Rupa Roy, WARC Prize for Asian Strategy, Bronze, 2019
The Bill & Melinda Gates Foundation used a 360-degree approach to speak to newlywed couples and change the family planning narrative to tackle the issue of early pregnancy in India.
Case Study
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Roshni Hegerman, Richard Cotton, Steve Llewellyn, Cia Hatzi, WARC Prize for Asian Strategy, Bronze, 2019
Beverage brand Coca-Cola took a radical approach in China to launch a sleek new can that appealed to Chinese youth.
Case Study
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Divya Agarwal, WARC Prize for Asian Strategy, Bronze and Category Disruptor Special Award, 2019
Engine oil lubricant brand Castrol put the health of truckers at the heart of its CSR campaign in India.
Case Study
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Nayantara Atal, Sumegha Rao, Benoit Wiesser, WARC Prize for Asian Strategy, Bronze and Research Excellence Special Award, 2019
Skincare challenger brand Pond's Men leveraged a new way of thinking to shake up a tired category and reverse declining sales in Indonesia.
Case Study
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Benjamin Condit, Yi Liu, Stanley Tao, WARC Prize for Asian Strategy, Gold and Early Adopter Special Award, 2019
Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.
Case Study
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WARC Prize for Asian Strategy, Gold, 2019
UN Women, the United Nations entity dedicated to gender equality, achieved social and political change around the issue of child marriage in Pakistan with its Bridal Uniform campaign.
Case Study
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Winnie Lee, WARC Prize for Asian Strategy, Silver, 2019
Formula milk brand illuma wanted to grow its market share in Taiwan and become the preferred choice after breast milk.
Case Study
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Krishnan Subramanian, Parixit Bhattacharya, Geet Alka Rathi , WARC Prize for Asian Strategy, Bronze, 2019
Indian non-profit organisation Asha Ek Hope Foundation and leading stem cell therapy centre NeuroGen collaborated on a practical communication tool for patients suffering from ALS and motor neurone disease across India, as well as globally.
