North American Effie Awards

Honoring the region's most effective marketing communications

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Case Study

Intel, a technology brand, increased awareness of its offerings among B2B audiences in the US by launching an experiential platform during the Winter Olympics.

Case Study

Modelo, a brewing company, increased affinity with the general market in the US by launching a partnership with the Ultimate Fighting Championship (UFC) to continue to promote its fighting spirit stance.

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LG Electronics, a home electronics company, increased sales of its LG G7 smartphone and grew its share of the smartphone segment in the US by asking Twitter users what it would take to make them switch, with the help of influencers.

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Verizon, a telecom brand, created a film for the Super Bowl that reunited real survivors with their rescuers through thank you phone calls, to show its network is the best for the most important calls.

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Trolli, a candy brand, promoted a new gummy product, Tiny Hands, based on unconventional antihero Deadpool to age up its audience and increase sales in the US.

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Pop-Tarts, toaster pastries made by The Kellogg Company, encouraged consumption and sales among US teens by making Pop-Tarts an exclusive in-game power-up for video game Destiny 2.

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Michigan Economic Development Corporation (MEDC), a partnership agency and economic development corporation, encouraged people to visit Michigan with out-of-home installations that showed what life was really like there.

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Clash of Clans, a mobile video game, encouraged gameplay across the US by creating a story featuring a hero hidden in plain sight, the Builder.

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The Honey Baked Ham Company, a food company, increased awareness among US audiences by creating a TV spot that showed the effortless perfection of a Honey Baked Ham.

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PlayStation, a video gaming brand, increased sales of its VR technology in the US by capturing the feeling of transportation from the everyday into virtual fantasy worlds.

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Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Stay Wild campaign in the US to show tourists everything that makes it the last real mountain town.

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Jaguar Land Rover, an automotive company, increased consideration and sales for its Range Rover Sport in the US by challenging a Jaguar Formula E Racing driver to drive up Tianmen Mountain Road in China.

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Land O'Lakes, a food company, changed perceptions of its brand by creating an immersive activation at SXSW in the US that showed the brand's abilities and passions.

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Dr. Scholl's, a footwear and foot care brand, launched a creative platform that repositioned its brand as one that provides support for every step of life, to reach a broader audience in the US.

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Pearle Vision, a chain of eye care stores, created a campaign where every piece of creative demonstrated meaningful moments of care, to promote brand trust among US consumers.

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Diageo, an alcoholic beverages company, launched a campaign that made making drinks easier for consumers with unique in-store displays and recipes to encourage sales across the US.

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Cheerios, a cereal brand, increased sales among US consumers in Walmart by launching in-store demos and surprises for customers to enjoy.

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Xbox, a gaming console manufactured by Microsoft, promoted its new video game, State of Decay 2, by asking US audiences how far they would go to survive through influencer video diaries and a seeded campaign.

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Procter & Gamble, the consumer goods corporation, increased sales of health and beauty items at a wholesaler in the US by reinventing the shopping experience to drive traffic.

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The National Safety Council (NSC), a public services organization, affected change as a result of its travelling memorial to highlight the effects of prescription opioids in the US.

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Bank of America, a financial institution, used an integrated marketing approach to launch its Friends Again campaign in the US and promote its new peer-to-peer mobile payment system, Zelle.

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Truth initiative, a non-profit youth brand with a mission to combat teen smoking, encouraged teen smokers in the US to #FinishIT by launching a call to arms with simple participation.

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Cascadian Farm, an organic food brand, increased sales among organic shoppers in the US by creating an in-store campaign that promoted the importance of soil health.

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Street Grace, a faith-based organisation, launched a Suburban Horror Story house, which took regular people in the US on a tour of what a sex trafficking operation looks and sounds like, before providing them with information on how they can help.

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Ritz, a cracker brand, created social and retailer-specific mobile experiences to encourage new snacking occasions among US consumers and an uplift in sales.