North American Effie Awards

Honoring the region's most effective marketing communications

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Case Study

IBM, an information technology company, increased its ROMI in the US by introducing a model that optimises every machine in its supply chain and suggests technology fixes.

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Intel, a technology brand, increased awareness of its offerings among B2B audiences in the US by launching an experiential platform during the Winter Olympics.

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Seneca Park Zoo, a zoo in New York, created out-of-home billboards linking various animals with different health benefits to encourage new and repeat visitors to its zoo.

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Modelo, a brewing company, increased affinity with the general market in the US by launching a partnership with the Ultimate Fighting Championship (UFC) to continue to promote its fighting spirit stance.

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LG Electronics, a home electronics company, increased sales of its LG G7 smartphone and grew its share of the smartphone segment in the US by asking Twitter users what it would take to make them switch, with the help of influencers.

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adidas, a sportswear brand, improved sales of the sub-brand adidas Originals by launching a global campaign focused on the concept of originality.

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American Express, a financial services company, encouraged attendees of the Coachella festival in the US to pay using their American Express cards rather than cash by creating wristbands that unlock exclusive benefits.

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Grads of Life, an initiative run by the US Ad Council, worked with unemployed young people to create short videos that showcased their skills, changed perceptions, and helped them into work.

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Verizon, a telecom brand, created a film for the Super Bowl that reunited real survivors with their rescuers through thank you phone calls, to show its network is the best for the most important calls.

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Trolli, a candy brand, promoted a new gummy product, Tiny Hands, based on unconventional antihero Deadpool to age up its audience and increase sales in the US.

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SpeakENDO, a campaign for women who want to learn more about endometriosis, launched TV spots and national broadcasts in the US that provided information on the condition and the importance of seeing a doctor.

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Pop-Tarts, toaster pastries made by The Kellogg Company, encouraged consumption and sales among US teens by making Pop-Tarts an exclusive in-game power-up for video game Destiny 2.

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Michigan Economic Development Corporation (MEDC), a partnership agency and economic development corporation, encouraged people to visit Michigan with out-of-home installations that showed what life was really like there.

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5 Gum, a brand of sugar-free chewing gum, increased sales among young people in the US by launching a digital program that inspired them to live in the moment.

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Oreo, a confectionary brand, drove category growth in the US by launching an Oreo hot beverage through social influencers and an interactive game.

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Clash of Clans, a mobile video game, encouraged gameplay across the US by creating a story featuring a hero hidden in plain sight, the Builder.

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BurgerFi, a restaurant chain, increased sales in the US by using its unique selling point of being the only people to use the top 1% of beef in its burgers to reward customers who thought they were in the top 1% of something.

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MedExpress, an urgent care centre, encouraged US millennials to stop visiting the emergency room for injuries that could be better treated at MedExpress by turning fail videos into educational material.

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Pepsi, a soft drink brand, increased sales in the US by launching an omnichannel campaign that brought legendary pop icons from stage to shelf.

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National Down Syndrome Society, a non-profit supporting people with Down syndrome, helped introduce a law promoting respect and inclusivity of people with Down syndrome through a live dining event in the US.

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Fresh Step, an odour-eliminating cat litter brand, launched a Cats on Glass Gallery in the US that showed viewers the underside of real cats' paws to show the effectiveness of its new litter product, Clean Paws.

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The Honey Baked Ham Company, a food company, increased awareness among US audiences by creating a TV spot that showed the effortless perfection of a Honey Baked Ham.

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PlayStation, a video gaming brand, increased sales of its VR technology in the US by capturing the feeling of transportation from the everyday into virtual fantasy worlds.

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Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Stay Wild campaign in the US to show tourists everything that makes it the last real mountain town.

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Jaguar Land Rover, an automotive company, increased consideration and sales for its Range Rover Sport in the US by challenging a Jaguar Formula E Racing driver to drive up Tianmen Mountain Road in China.