ANA International ECHO Awards

Honoring the world’s best response marketing campaigns

Search in

Show only

Date Range

Search within

Categories

Brand

Location

Source

Index

99 results found
Sort by

Case Study

K&H Bank, a bank in Hungary, launched a micro-site that allows Hungarians to discuss and share what new businesses they'd love to see in their local area and gave the bank 2,512 new business applications.

Case Study

HDFC Bank, a banking and financial services company, used a location management system to target customers in India and increase their discoverability, improve brand reputation and acquire more customers locally.

Case Study

Durex, a condom brand, convinced India's youngsters to make their first sexual experience enjoyable and safe with innovations that made condoms inconspicuous to buy and carry.

Case Study

McDonald's, a fast food chain, partnered with a Montreal hockey team to offer fans a promotion where if Montreal scored the first goal of the game, My McD's app users in Quebec received free fries.

Case Study

The Economist, a weekly magazine publication, re-engaged British voters by offering a cutting perspective with the brand's trademark wit (and a free copy of The Economist to help inform their vote).

Case Study

KLM, the Dutch flag carrier airline, strongly increased travel to Amsterdam from the Nordic countries and positioned KLM in an extremely competitive market with the help of a pair of shoes.

Case Study

Food Allergy Research & Education (FARE), a non-profit dedicated to food allergy awareness, successfully spread its message of the dangers of allergies in its Deadly Food Allergies campaign in the US.

Case Study

Bank of New Zealand (BNZ) carefully considered the importance of tradition to its Chinese customers to inspire brand love and awareness.

Case Study

IKEA, a furniture retailer, connected with US college students and cut through the usual clutter of back-to-school marketing to deliver an ad inspired by the phenomenon of autonomous sensory meridian response, a tingling sensation prompted by certain sounds. The campaign garnered 88 million organic impressions.

Case Study

Ad Council, a nonprofit organization, stuck to its media strategy of relevant ads by creating specific and targeted solutions to the food wastage problem in the US, achieving $86m in donated media support.

Case Study

Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, reached out to Indian travellers through influencer marketing, social media marketing, PR, partnerships, collaborations and digital and on-ground activations.

Case Study

Essity, a hygiene and health company, built brand awareness for its feminine hygiene brand Libresse by addressing the taboo around menstruation in sport in Sweden.

Case Study

Deutsche Telekom, a telecommunications company, collaborated with voice actors, motion data capturers, sound engineers, 4D artists, game developers, hardware hackers, architects and craftsmen to deliver 'AR Sports', an immersive mixed reality brand experience in Barcelona.

Case Study

Rin, a detergent brand from consumer goods company Unilever, launched the Rin Career Academy in India to help young people succeed in job interviews.

Case Study

Telia Enterprise, a telephone company, reached small businesses in Denmark with its campaign to inform them about telco, which then generated sales leads.

Case Study

Royal National Lifeboat Institution (RNLI), a charity that saves lives at sea around the coasts of the British Isles, successfully convinced 450,000 British people to allow it to communicate with them despite concerns over unethical data usage among charities.

Case Study

Dainik Jagran, an Indian Hindi language daily newspaper, went beyond the margins of its pages, and used the power of community to demonstrate how the water crisis can be mitigated by people in India.

Case Study

FM Global, a commercial property insurance company, stood out in a competitive market by providing a meaningful experience for clients at an industry-wide conference.

Case Study

Schöb AG, a timber construction company, sent out a direct mailer to people in Switzerland to show them how it uses wood from Swiss forest, and encourage them to contact the brand.

Case Study

Asus, an electronics company, devised a campaign in India that positioned the Asus Zenfone 5Z as a category-redefining flagship and created buzz for a phone that was months away from launch.

Case Study

Aetna, a health insurance company, delivered an emotional and inspirational campaign across multiple channels in the US, resulting in improved company perceptions and favorability.

Case Study

Enel Energia, a gas and electricity company, grew its awareness in Italy via its enelpremia 3.0 loyalty program, which gamified energy sharing to build better consumer habits, resulting in 1.3 million subscriptions.

Case Study

Dainik Jagran, an Indian Hindi language daily newspaper, leveraged its position as India's most read newspaper to lend a first-person voice on the gender issue and stir the conscience of Indians.

Case Study

McDonald’s, a fast food company, transformed its out of home billboards in Canada to utilise its infamous yellow arches.

Case Study

Domus Leuchten und Möbel AG, a designer furniture store, increased sales at its new store opening in Switzerland by replacing the furniture of three famous brothers with its own and inviting their followers to a house party.