4A’s: American Association of Advertising Agencies
The American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide.
Warc features a selection of winners from the Jay Chiat Awards, run by the 4A's, as well as a collection of classic speeches delivered at 4A's events over the last 80 years. It also holds an archive of articles from Agency Magazine, which the 4A's published until 2001.
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