Zaid Al-Zaidy

16 August 2018 The BBC is in a difficult position, and to overcome its challenges it must take radical steps, argues the Beyond Collective’s Zaid Al-Zaidy.
03 February 2010 There was an interesting tweet I picked up the other day, courtesy of @propellergroup, highlighting the fact that M&S had failed to or chosen not to use its Twitter channel to communicate an apology following the accidental serving of an alcohol advert for champagne on their new pre-teens site,
20 January 2010 About three weeks ago, I was invited to attend a brand briefing as one of a group of agencies working together as an inter-agency brand team. I remember vividly how the marketing director, having inspired us with his vision for the brand, made the point that he didn't care whether the agencies present worked together or independently - all he wanted was brilliant ideas.