WARC

Opinion
25 March 2022 The US QSR category spends as much on marketing each year as the GDP of Colombia. National brands are often global, and regional brands, such as the southeastern brand Krystal, are growing their footprint, and influence. In this interview, US Commissioning Editor Cathy Taylor discusses the quirky Krystal brand with CMO Alice Crowder.
Opinion
25 March 2022 The massive scale of the QSR McDonald’s would seem to defy a personal approach to branding, but its “fan truth” strategy has cut through that, as Jennifer Healan, the brand’s VP/US Marketing, Brand Content and Engagement, explains in this interview with WARC US Commissioning Editor Cathy Taylor.
Opinion
09 March 2022 Faced with death and destruction in Ukraine, halting sales to the aggressor nation seems an obvious step for brands. But what about the impact on their own employees there and on  ordinary Russians ? And what of the longer-term challenges around the cracking up of the global economic order of the past three decades? 
Opinion
03 March 2022 A week after the onset of the crisis, many brands are feeling the pressure to suspend business activity that helps fuel Russia's war chest. Meanwhile, we can expect a sharp contraction in adspend in Russia and even higher prices. Here's a snapshot of what’s happening. 
Opinion
25 February 2022 Trinh Tham, CMO of Canadian luxury men’s retailer Harry Rosen, discusses surviving COVID, marketing luxury to a younger generation, and the company’s approaches to DEI, sustainability, and purpose, in this interview with US Associate Editor Carree L Syrek.
Opinion
18 February 2022 WARC and the IPA have joined forces to guide you through the dos and don'ts of case-study writing with a webinar specifically designed for you to be successful at the WARC Awards for Effectiveness and IPA Effectiveness Awards.
Opinion
17 February 2022 FreshToHome is a young fish, meat and chicken provider that is making waves in the Indian market with fresh, chemical-free offerings as its core proposition. WARC speaks to Vanda Ferrao, FreshToHome’s head of marketing, about the DTC brand’s consumer-first approach as it expands aggressively across the country.
Opinion
17 February 2022 Two Brothers Organic Farm is a popular direct-to-consumer brand in India and WARC speaks to one of the brothers, co-founder Satyajit Hange, about what the duo have learned and experienced in the eight years since they started the business.
Opinion
10 February 2022 Are you working on your Instant Impact entry for the WARC Awards for Effectiveness ? Here's something to inspire you! Read on to find out more about 2021 Gold winner, KFC Australia.
Opinion
09 February 2022 Are you working on your Brand Purpose entry for the WARC Awards for Effectiveness ? Here's something to inspire you! Read on to find out more about 2021 Gold winner, detergent brand Persil.
Opinion
08 February 2022 Are you getting ready to enter the Customer Experience category of the WARC Awards for Effectiveness ? Here's something to inspire you! Read on to find out more about 2021 Silver winner, luxury car brand Lexus.
Opinion
08 February 2022 Are you getting ready to enter the Collaboration & Culture category of the WARC Awards for Effectiveness ? Here's something to inspire you! Read on to find out more about 2021 Gold winner, McDonald's New Zealand.
Opinion
04 February 2022 Are you getting ready to enter the Business-to-Business category of the WARC Awards for Effectiveness ? Here's something to inspire you! Read on to find out more about 2021 Gold winner, global engineering group Trelleborg.
Opinion
03 February 2022 Are you looking to enter the Sustained Growth category of the WARC Awards for Effectiveness ? Here's something to inspire you! Read on to find out more about 2021 Bronze winner, New Zealand beer brand Speight's.
Opinion
25 January 2022 The deadline for the 2022 WARC Awards for Effectiveness is 2nd March . To get started, download the Entry Pack, which contains all the info you need to enter the Awards. If you still have questions, drop us a line at effectiveness@warc.com .
Opinion
13 January 2022 Michael Flatt, Director, Global Integrated Marketing at Xbox, will be chairing the Collaboration & Culture category of the 2022 WARC Awards for Effectiveness. Here, he talks about the payback of meaningfully adding to culture, Xbox’s approach to brand partnerships and what he’ll be looking for in this year’s entrants. Michael Flatt, Director, Global Integrated Marketing at Xbox
Opinion
09 January 2022 Suresh Balaji, APAC CMO of HSBC will be chairing the Sustained Growth category of the 2022 WARC Awards for Effectiveness . Here he talks about the triple bottom line, and what he’s looking for in this year’s entries. Suresh Balaji, APAC CMO at HSBC
Opinion
07 January 2022 Antonia Wade, Global CMO at PwC will be chairing the Business-to-Business category of the 2022 WARC Awards for Effectiveness . Here she talks about how B2B companies need to market at both organisation and individual level, the trends that have been accelerated by the pandemic, and what she’s looking for in this year’s entries.
Opinion
09 December 2021 Ann Mukherjee, CEO and Chairman at Pernod Ricard NA, will be chairing the Brand Purpose category of the 2022 WARC Awards for Effectiveness . Here, she talks about the challenges brought about by the pandemic, consumers’ new expectations of brands and Pernod Ricard’s definition of authentic purpose-led work. Ann Mukherjee, CEO and Chairman at Pernod Ricard NA
Opinion
08 December 2021 Senior agency figures tell WARC what they expect to happen next year.
Opinion
07 December 2021 Zena Srivatsa Arnold, Chief Digital & Marketing Officer at Kimberly-Clark, will chair the Instant Impact category of the 2022 WARC Awards for Effectiveness . Here, she talks about how Kimberly-Clark goes about ensuring effectiveness is built into its marketing efforts, the importance of adopting an agile mindset, and what she’s looking for in this year’s entries. Zena Srivatsa Arnold, Chief Digital & Marketing Officer at Kimberly-Clark
Opinion
06 December 2021 Akira Mitsumasu, Vice President, CX, Data Analytics and Global Marketing at Japan Airlines, will be chairing the Customer Experience category of the 2022 WARC Awards for Effectiveness . Here, he talks about how Japan Airlines helped travellers during uncertain times, the company’s increased focus on sustainability practices, and what he’ll be looking for in the category’s entrants. Akira Mitsumasu, Vice President, CX, Data Analytics and Global Marketing at Japan Airlines
Opinion
16 November 2021 Harish Narayanan, Chief Marketing Officer of Myntra, speaks to WARC about how the Indian fashion e-commerce company has been rated one of the best workplaces for women, among other laudable diversity and inclusivity efforts.
Opinion
16 November 2021 Fashion accessory brand Fastrack is known for its cheeky communication in India. Over the years, the brand has made sure its conversations with its audience have been relevant, relatable and contemporary. With the launch of its latest brand campaign focusing on celebrating the aptly titled “You Do You”, Fastrack’s Head of Marketing, Ajay Maurya, tells WARC how it has consistently been able to deliver the right message to youth and understand them better while being inclusive and woke.
Opinion
16 November 2021 Tailor and Circus is a young Indian underwear brand that is redefining the experience for those who fall in between sizes. Making undergarments for every body type, the brand is turning underwear into a tool for people to fit in and feel free. And the brand’s communication conveys that very message with regular people modelling their products and not creating false portrayals of the perfect body. Abishek Elango, co-founder of Tailor and Circus, speaks to WARC about the idea of not just inclusive advertising but being an inclusive brand.