WARC

Opinion
30 September 2022 As part of the WARC x Braze “The invisible enabler” report, Kelly Roe, Head of Creative for The Kitchen at Kraft Heinz, described how data feeds into her creative process and the experiential advantages of brands operating within gaming platforms. Kelly Roe, Head of Creative, The Kitchen, Kraft Heinz
Opinion
30 September 2022 As part of the WARC x Braze “The invisible enabler” report, Jeriad Zoghby, Global Lead for Omni-Channel Commerce at Accenture Song, described how tech-driven creativity is bringing greater dialogue and listening into the relationships between brands and their customers. Jeriad Zoghby, Global Lead for Omni-Channel Commerce, Accenture Song
Opinion
30 September 2022 As part of the WARC x Braze “The invisible enabler” report, Victor Murthy, Brand Planning Manager at Pernod Ricard, discussed the role of data and technology in creativity, along with the rising importance of the omnichannel experience. Victor Murthy, Brand Planning Manager, Pernod Ricard
Opinion
30 September 2022 As part of the WARC x Braze “The invisible enabler” report, Ibrahim El Tawil, Global Brands & Content  –  IMEA  –  Lead at Mars, explained how technology has revolutionised customer experiences over the past decade and how gaming can build relevant and immersive experiences in the future. Ibrahim El Tawil, Global Brands & Content - IMEA Lead, Mars
Opinion
30 September 2022 As part of the WARC x Braze “The invisible enabler” report, Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, described how the digital financial services brand has adopted gamification as a way to grow financial literacy, customer engagement and build its brand. Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial
Opinion
22 September 2022 As CEO of Goldman Sachs-backed B2B financial automation start-up iugu, Renato Ribeiro has rare insight into how Brazil’s economy is changing – from being dominated by big banks to being more welcoming to competition. In this interview with WARC’s Cathy Taylor, he explains how Brazil continues to move forward.
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Flora Williams, Head of Implementational Planning at OmniGOV, Manning Gottlieb OMD, explained how brands can apply digital audio through different parts of the marketing funnel. Flora Williams, Head of Implementational Planning, OmniGOV, Manning Gottlieb OMD
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Alba Casero Mier, Digital & Strategy Manager at Orange Espana, described the attention and segmentation benefits of applying digital audio within its media mix, but called for careful measurement. Alba Casero Mier, Digital & Strategy Manager, Orange Espana
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Brad MacDonald, Head of Digital Performance, Mobile at Virgin Media O2 explained the challenges and opportunities of measuring media investment in the digital audio space. Brad MacDonald, Head of Digital Performance, Mobile, Virgin Media O2
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Tobias de Bont, MD and Partner at De Bont Consulting Group, shared his perspective on the future of digital audio within the telco industry, plus how it can be applied at various stages of the marketing funnel. Tobias de Bont, MD and Partner, De Bont Consulting Group
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, María del Valle Ortega Moreno-Tomé, Marketing Director at Telefónica Global Solutions, described how B2B marketers can explore digital audio opportunities, but need to increase their understanding of the channel first. María del Valle Ortega Moreno-Tomé, Marketing Director, Telefónica Global Solutions
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Maria Koutsoudakis, Brand and Marketing Director at Vodafone discussed how the industry is adapting to changing consumer behaviours and the ways in which Vodafone leverages the strengths of audio. Maria Koutsoudakis, Brand and Marketing Director, Vodafone
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Norman Wagner, Head of Group Media at Deutsche Telekom, discussed what active versus passive attention tells brands about users and how Deutsche Telekom has successfully applied digital audio within its media mix. Norman Wagner, Head of Group Media, Deutsche Telekom
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Samrat Saran, Head of Client Solutions at Neuro-Insight US, explored the content and media synergy opportunities around digital audio plus how different levels of attention impact brand equity. Samrat Saran, Head of Client Solutions, Neuro-Insight US
Opinion
20 September 2022 As part of the WARC x Spotify “Getting your brand heard” report, Marta Barri, Head of Marketing, Mobile Offer at Vodafone Italia, explained how telcos can move towards becoming techcos and the underestimated role of podcasts in current society. Marta Barri, Head of Marketing, Mobile Offer, Vodafone Italia
Opinion
14 September 2022 Appetite for F&B apps shows high growth in SEA, according to data.ai’s latest State of Food & Drink report. WARC Asia editor Rica Facundo speaks to Lexi Sydow, Head of Insights, to unpack the data and uncover the trends driving user acquisition, engagement and innovation in the mobile F&B category.
Opinion
04 September 2022 Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.
Opinion
23 August 2022 GCash is the Philippines’ top finance app and its VP of Crypto, Insuretech and Datatech, Neil Trinidad, speaks to WARC Asia Editor Rica Facundo about how it has become the super wallet it is today.
Opinion
23 August 2022 WARC Asia Editor Rica Facundo speaks to ShopeePay Director Agatha Soh about how the integrated mobile wallet can elevate a brand’s e-commerce strategy and boost customer loyalty.
Opinion
23 August 2022 What makes payments data different from other types of data that marketers have at their disposal? WARC Asia Editor Rica Facundo speaks to Priyanka Gargav, Head of Commercial, SEA and Hong Kong at Adyen about the payments revolution in Southeast Asia and how the financial technology platform is changing how brands approach its marketing strategy.
Opinion
21 August 2022 As part of the WARC x impact.com “Aligning marketers and influencers” report, Becky Yeung (Regional Brand Partnership and Business Director, Warner Music) explains the brand voice and full funnel potential of influencer marketing. Becky Yeung, Regional Brand Partnership and Business Director, Warner Music
Opinion
21 August 2022 As part of the WARC x impact.com “Aligning marketers and influencers” report, Adi Adara (finance influencer), describes how to achieve influencer engagement through education and entertainment. Adi Adara, Finance Influencer
Opinion
21 August 2022 As part of the WARC x impact.com “Aligning marketers and influencers” report, Michael Flatt (Director of Global integrated Marketing, Xbox), describes how to identify the best fit influencer partners for long-standing and effective collaborations. Michael Flatt, Director of Global integrated Marketing, XBox
Opinion
21 August 2022 As part of the WARC x impact.com “Aligning marketers and influencers” report, Guillermo Font (Marketing Head, FMCG and Healthcare, Mars), discusses authenticity and influencer marketing’s role within the full funnel. Guillermo Font, Marketing Head, FMCG and Healthcare, Mars
Opinion
21 August 2022 As part of the WARC x impact.com “Aligning marketers and influencers” report, Yusuf Chuku (EVP Client Strategy and Insights, NBCUniversal Media) explains how to assess the value of influencer marketing and emerging ideas in this space. Yusuf Chuku, EVP Client Strategy and Insights, NBCUniversal Media