Tim Denyer, Emma Ramsay and Mark Murray Jones

Opinion
08 January 2021 A young generation poised to “save the world” is stepping into adulthood amid a global pandemic and economic recession. 
14 December 2020  Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in a business-to-business account-based marketing request for proposal.
Opinion
14 December 2020 TV viewing habits have been upended. Audiences are more likely to watch content by themselves. Dayparts no longer determine platform choice. These changes demand a new approach to TV planning, writes Sky Media’s Sarah Jones.
Opinion
18 November 2020 Writing for WARC’s Marketer’s Toolkit 2021, Mark Wagman, managing director at MediaLink, argues that brands will benefit from the death of the third-party cookie.
Opinion
03 November 2020 Fjord Interactive’s Prue Jones explains how seasonal work can innovate to stay relevant, particularly in the post-COVID world.
Opinion
30 October 2020 Digital fan experiences like the NFL’s ‘Watch Together’ synchronised livestream are reinventing the way in which consumers enjoy live sports content.
Opinion
29 September 2020 Video streaming services must do more to convert potential audiences into loyal customers, writes Kantar’s Mark Inskip.
15 September 2020 COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they acquire real human insights.
Opinion
21 August 2020 Mark Hatwell looks at the way supermarket and financial services brands have made effective use of audio during the pandemic. 
Opinion
12 August 2020 Research – and first-hand experience – shows brand strategy is the tool businesses cannot do without as they work through the ongoing challenges of COVID-19 explains Principals’ Tim Riches.
02 August 2020 The Dragonfly Market Research agency in India offers some guidance for how brands can lift the curse of “sameness” that has befallen brand communications since the start of the COVID-19 outbreak.
28 July 2020 While joining the boycott seemed like the right and consumer-leasing thing to do, Kantar’s Mark Chamberlain warns of the perception of hypocrisy.
21 July 2020 How mining shifts during the coronavirus pandemic became a creative spark for one planning team in the Philippines.
Opinion
14 July 2020 If something is not looked at, then it cannot be seen. However, if something is not listened to, it will still be heard, writes Mark Barber, Radiocentre’s planning director.
07 July 2020 Corporate activism doesn't always have to mean taking sides. Supporting voting rights and voter registration is an HR issue as much a branding opportunity, argue Drew Train and Davianne Harris.
25 June 2020 The shift to e-commerce means brands need to be much smarter about all aspects of customer experience. There's a new opportunity for FMCG brands in the way products are received and unboxed. In this exclusive Q&A, Patrick Miller, co-founder of Flywheel, and Tiffany Lilze, Senior Director, e-commerce Supply Chain and Innovation, Procter & Gamble, talk to David Tiltman, VP content at WARC about how marketers are waking up to this new route for creativity.
09 June 2020 In this new reality, static segmentations are often no longer appropriate, and advertisers should consider a more dynamic persona-based approach that accounts for the shifting nature of audiences.
02 June 2020 The gap between situational change and reality creates tension. Brands that respond to these tensions stand the best chance of successfully navigating COVID-19 and the oncoming recession.
Opinion
20 May 2020 Outfit's Tim Brown argues that while COVID-19 disruption has hit agencies badly, it is also a much-needed wakeup to transform both business and work, to survive and move forward into a very changed future.
19 February 2020 ITV and System1 are staging a contest offering brands the chance to win a free ad slot during the upcoming Euro 2020 football tournament. Kate Waters and Jon Evans share some tips for brands.
07 January 2020 Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.
Opinion
02 December 2019 Brands focusing ad investment on premium video inventory are being punished by legacy ad tech models, argues Cadi Jones, Commercial Director EMEA at Beeswax.
07 November 2019 What should be the balance between data and creative people? How can you make a success of your martech investment? Experts gave their views to Amy Rogers and Dr Emma Slade.
30 October 2019 Designing experiences for data not people should now be an industry norm, argue MullenLowe’s Jonathan Hart and James Hollow – we can no long reason our way into strategies or creative directions when we have the simultaneous ability to empirically create insight and test our assumptions.
29 October 2019 Powerful as MarTech might be, it does not replace an agency for strategic insight – Amy Rodgers and Dr Emma Slade explore the practitioners’ view.