Tim Brown

Opinion
12 August 2020 Research – and first-hand experience – shows brand strategy is the tool businesses cannot do without as they work through the ongoing challenges of COVID-19 explains Principals’ Tim Riches.
02 June 2020 The gap between situational change and reality creates tension. Brands that respond to these tensions stand the best chance of successfully navigating COVID-19 and the oncoming recession.
Opinion
20 May 2020 Outfit's Tim Brown argues that while COVID-19 disruption has hit agencies badly, it is also a much-needed wakeup to transform both business and work, to survive and move forward into a very changed future.
Opinion
30 August 2019 Dentsu Aegis' Tim Cooper explores three key trends from the network's recent CMO survey.
08 March 2019 CTR is a relic from the early days of digital advertising, says Tim Elkington, Chief Digital Officer, IAB UK. It’s time to use metrics appropriate to a mature market.
Opinion
30 August 2018 In the marketing space, a consistent failure to define the problem creates consistently suboptimal marketing results. Overcoming this, Tim Williams says, requires a commitment to a much more proactive approach to investigating and articulating obstacles to business success.
Opinion
05 July 2018 Agency professionals are largely having the wrong conversation, driven by the wrong language. Tim Williams says they should aim to use the value-oriented language of sellers.
Opinion
30 May 2018 Brands and agencies must accept that innovation cannot be credibly preached inside their organisations without a better understanding and adoption of risk theory, says Tim Williams.
Opinion
01 May 2018 Cost-cutting is mistakenly being used too much as a driver by today’s advertising and marketing professionals, says Tim Williams. It is valuable brands that increase profit and profit is the only metric that counts.
Opinion
16 April 2018 Australian agency AFFINITY has won the Best Use of Data Grand Prix for two consecutive years at the WARC Media Awards. CEO Luke Brown shares how the agency uses layers of data to uncover human insights that ultimately translate into hard-working, effective campaigns.
Opinion
04 April 2018 Marketing as a profession has allowed itself to be moved downstream, and ‘business consultants’ have come in to fill the void. Tim Williams offers five ways in which advertising agencies can transform their business models and move beyond being viewed as offering a commodity.
Opinion
07 March 2018 The term ‘strategic’ is overused and often misused, says Tim Williams. Marketing professionals should think more carefully about using the word, as calling people ‘strategic’ can make everyone else with a non-strategy role feel unnecessarily undervalued.
Opinion
01 February 2018 The implementation of the time-based billing model – borrowed from law firms by agency leaders like David Ogilvy in the 1980s – was actually a giant step backward for the ad industry. It’s high time, says Tim Williams, that agencies stopped tracking and selling the efforts required to produce deliverables and, instead, track and sell the deliverables themselves.
Opinion
04 January 2018 If agencies can reframe what they offer in terms of providing solutions, not services, and recast the skills and talents within their business, then they will move up the value chain,  argues Tim Williams .
Opinion
01 November 2017 Brands would do well to take a leaf out of the Apple playbook and aim for a much simpler strategy, says Tim Williams, and offers a step-by-step guide on how to do just that.
Opinion
26 September 2017 Co-founder of Brown & co., Dave Brown, explores how a platform agency might work, through the lens of his own experience.