Susie Walker

Opinion
18 November 2020 Writing for WARC’s Marketer’s Toolkit 2021, Susie Walker, head of awards at Cannes Lions, explains how brands are using ‘lo-fi’ campaign production techniques to deliver results.
Opinion
02 June 2020 New research suggests that the savings made by cutting on agency fees are not worth the long-term strain on the relationship – Aprais’ Kim Walker has more on why financially sensitive clients see better results.
19 June 2017 In a keynote presentation delivered at Insight Innovation eXchange (IIeX) 2017, J. Walker Smith, Global Chairman of Kantar Futures, explains how businesses need to make new connections with consumers if they are to prosper in tomorrow's world of information overload, slowing economic growth and planetary limits on resources.
02 November 2016 With Unilever starting to see positive results from its much publicised new purposeful approach, Kantar Futures executive chairman J Walker Smith says it's time for brands to set rather than simply follow this new agenda.