Sue Unerman

Opinion
17 December 2020 2020 IPA Effectiveness Awards’  Convenor of Judges Sue Unerman explains what can be learned from this year's winners.
Opinion
01 May 2019 A new report by VIOOH argues that out-of-home stands to gain from the benefits of automation, without facing the drawbacks experienced by digital media. Sue Hunt explains why.
Opinion
22 February 2018 Sue Unerman, Chief Transformation Officer at MediaCom and a judge on the IPA Effectiveness Awards, asks how we can better define what we do as a profession.
Opinion
09 July 2017 This commentary appears in WARC’s new ‘Future of Strategy’ report, based on a global survey of senior agency planners. The report covers the current state of the strategic discipline, future opportunities and challenges, and guidance on building the planning team of the future.