Simon McDonald

11 February 2021 B2B organisations are proactively plotting brand stretch and moves into new geographies and industries in 2021, but their PR and Marketing agencies aren’t on the same page, says Simon Woolley.
Opinion
16 December 2020 Adobe’s Simon Dale outlines how the smart tourism that delivers personalised and contactless experiences can help the APAC tourism industry accelerate its post-pandemic recovery.
Opinion
02 December 2020 Adobe’s Simon Dale argues that brands need to invest in leveraging real-time data and digitising engagement processes to unlock better customer experiences.
24 September 2020 New research by WARC Data shows that brands have invested more money in e-commerce platforms and less in conventional media in the months following the COVID-19 outbreak. This is demonstrative of a pivot to lower-funnel tactics in the wake of the outbreak says James McDonald, Head of Data Content, WARC.
Opinion
22 July 2020 How can your brand be part of the e-commerce success story? Simon Ingram, Global Account Director at MediaCom, identifies key trends and pressures in a post-Coronavirus world.
Opinion
07 July 2020 Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.
02 June 2020 COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data's managing editor, explains some of the reasoning behind the revised outlook presented in the latest Global Ad Trends report.
30 April 2020 COVID-19 has upended adspend forecasts. Here, James McDonald, WARC Data’s managing editor, explains the reasoning behind the revised outlook presented in the latest AA/WARC Expenditure Report.
01 April 2020 WARC Data's Managing Editor delves into the story behind the impact COVID-19 is having on advertising spending and consumer purchasing – with FMCG an area key to the full picture.
04 March 2020 James McDonald, Managing Editor, WARC Data, provides three scenarios in which the spread of the COVID-19 virus may potentially impact purchasing, media consumption and advertising investment. 
18 December 2019 Tipping and social commerce tools will make it easier for influencers to make money on social platforms. Brands must respond with a new approach to influencer marketing, writes Nathan McDonald, CEO and co-founder of We Are Social.
26 September 2019 Ahead of the relaunch of WARC’s data product on Tuesday 1 st October, James McDonald, Managing Editor of WARC Data, explains why ad investment needs to work harder in the media mix.
21 August 2019 WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad market this year, while UK admissions were at a record high in 2018. Netflix’s rise appears to have had little impact on the allure of the silver screen, writes WARC Data's Managing Editor, James McDonald.
02 July 2019 Social media ad growth halved over the year to end-March 2019, according to WARC’s latest Global Ad Trends . Facebook is looking to diversify its revenue model to guard against a rising tide of consumer distrust and poor monetisation of its international users, says WARC Data's managing editor James McDonald.
30 April 2019 UK advertising spend rose 6.3% to reach £23.6bn in 2018, marking the ninth consecutive year of industry growth and highest annual total since monitoring began. The results follow a rise of 5.7% during the fourth quarter of last year, with adspend reaching £6.5bn – once again, a new high.
25 March 2019 WARC’s latest Global Ad Trends found that the internet ad market is in decline beyond the Google and Facebook duopoly. While there is little sign that the pair’s growth will record a significant slowdown in the coming years, several potential headwinds may shape future fortunes, says WARC Data editor James McDonald.
21 February 2019 WARC’s latest Global Ad Trends, a monthly report which uses the latest evidence to highlight trends in media investment, has found that the internet ad market is in decline beyond the Google and Facebook ‘duopoly’.
28 January 2019 WARC’s latest Global Ad Trends, a monthly report which uses empirical evidence to summarise media trends in advertising, has found that mobile ad formats will attract more money than TV across key markets this year, despite practitioner uncertainty around viewability, ROI and brand safety, and growing consumer privacy concerns.
Opinion
10 May 2018 Clients of the future will face a host of problems that we are not currently aware of, argues SDL’s Simon Moore. Thinking globally and adaptably in order to prepare for the future will become imperative.
29 September 2017 Ahead of the Audience Analytics & Insight conference on the 11th October, Simon McDonald, Managing Director, UK, at DVJ Insights talks about the future of the industry
26 April 2017 Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.
24 April 2017 TV’s share of total UK advertising expenditure has held steady at 25% over the last decade, despite the rise of online advertising, and TV can still be regarded as the largest ad medium in the UK, according to the latest results from the AA/WARC Expenditure Report, released today.
02 August 2016 Total UK advertising expenditure is forecast to rise 4.2% this year, with the growth rate easing to +3.8% in 2017, according to the latest results from the AA/Warc Expenditure Report, released this week.
29 April 2016 Advertising revenues for the UK’s national newsbrands fell 11% to £1.2bn in 2015, £150m lower than a year earlier owing entirely to losses in print business, according to the latest results from the AA/Warc UK Expenditure Report, released this week.
28 April 2016 UK advertising expenditure grew at its strongest rate since 2010 last year, with total adspend of £20.1bn marking a 7.5% rise from 2014, according to the latest results from the AA/Warc UK Expenditure Report, released this week.