11 February 2021 • B2B organisations are proactively plotting brand stretch and moves into new geographies and industries in 2021, but their PR and Marketing agencies aren’t on the same page, says Simon Woolley.
02 December 2020 • Adobe’s Simon Dale argues that brands need to invest in leveraging real-time data and digitising engagement processes to unlock better customer experiences.
24 September 2020 • New research by WARC Data shows that brands have invested more money in e-commerce platforms and less in conventional media in the months following the COVID-19 outbreak. This is demonstrative of a pivot to lower-funnel tactics in the wake of the outbreak says James McDonald, Head of Data Content, WARC.
04 March 2020 • James McDonald, Managing Editor, WARC Data, provides three scenarios in which the spread of the COVID-19 virus may potentially impact purchasing, media consumption and advertising investment.
18 December 2019 • Tipping and social commerce tools will make it easier for influencers to make money on social platforms. Brands must respond with a new approach to influencer marketing, writes Nathan McDonald, CEO and co-founder of We Are Social.
21 August 2019 • WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad market this year, while UK admissions were at a record high in 2018. Netflix’s rise appears to have had little impact on the allure of the silver screen, writes WARC Data's Managing Editor, James McDonald.
02 July 2019 • Social media ad growth halved over the year to end-March 2019, according to WARC’s latest Global Ad Trends . Facebook is looking to diversify its revenue model to guard against a rising tide of consumer distrust and poor monetisation of its international users, says WARC Data's managing editor James McDonald.
30 April 2019 • UK advertising spend rose 6.3% to reach £23.6bn in 2018, marking the ninth consecutive year of industry growth and highest annual total since monitoring began. The results follow a rise of 5.7% during the fourth quarter of last year, with adspend reaching £6.5bn – once again, a new high.
25 March 2019 • WARC’s latest Global Ad Trends found that the internet ad market is in decline beyond the Google and Facebook duopoly. While there is little sign that the pair’s growth will record a significant slowdown in the coming years, several potential headwinds may shape future fortunes, says WARC Data editor James McDonald.
21 February 2019 • WARC’s latest Global Ad Trends, a monthly report which uses the latest evidence to highlight trends in media investment, has found that the internet ad market is in decline beyond the Google and Facebook ‘duopoly’.
28 January 2019 • WARC’s latest Global Ad Trends, a monthly report which uses empirical evidence to summarise media trends in advertising, has found that mobile ad formats will attract more money than TV across key markets this year, despite practitioner uncertainty around viewability, ROI and brand safety, and growing consumer privacy concerns.
10 May 2018 • Clients of the future will face a host of problems that we are not currently aware of, argues SDL’s Simon Moore. Thinking globally and adaptably in order to prepare for the future will become imperative.
29 September 2017 • Ahead of the Audience Analytics & Insight conference on the 11th October, Simon McDonald, Managing Director, UK, at DVJ Insights talks about the future of the industry
26 April 2017 • Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.
24 April 2017 • TV’s share of total UK advertising expenditure has held steady at 25% over the last decade, despite the rise of online advertising, and TV can still be regarded as the largest ad medium in the UK, according to the latest results from the AA/WARC Expenditure Report, released today.
29 April 2016 • Advertising revenues for the UK’s national newsbrands fell 11% to £1.2bn in 2015, £150m lower than a year earlier owing entirely to losses in print business, according to the latest results from the AA/Warc UK Expenditure Report, released this week.
28 April 2016 • UK advertising expenditure grew at its strongest rate since 2010 last year, with total adspend of £20.1bn marking a 7.5% rise from 2014, according to the latest results from the AA/Warc UK Expenditure Report, released this week.
About Simon McDonald