Simon Dale

11 February 2021 B2B organisations are proactively plotting brand stretch and moves into new geographies and industries in 2021, but their PR and Marketing agencies aren’t on the same page, says Simon Woolley.
Opinion
16 December 2020 Adobe’s Simon Dale outlines how the smart tourism that delivers personalised and contactless experiences can help the APAC tourism industry accelerate its post-pandemic recovery.
Opinion
02 December 2020 Adobe’s Simon Dale argues that brands need to invest in leveraging real-time data and digitising engagement processes to unlock better customer experiences.
Opinion
22 July 2020 How can your brand be part of the e-commerce success story? Simon Ingram, Global Account Director at MediaCom, identifies key trends and pressures in a post-Coronavirus world.
Opinion
07 July 2020 Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.
Opinion
10 May 2018 Clients of the future will face a host of problems that we are not currently aware of, argues SDL’s Simon Moore. Thinking globally and adaptably in order to prepare for the future will become imperative.
29 September 2017 Ahead of the Audience Analytics & Insight conference on the 11th October, Simon McDonald, Managing Director, UK, at DVJ Insights talks about the future of the industry
Opinion
27 July 2010 I think we’re becoming more formulaic as an industry. Easily said, but the opposite is hard to do – doing great work is difficult and I don’t deny that everyone (almost everyone) is trying for great work all the time. Producing something new is a labour of love. And it’s easy to slip along the way. Time pressures, workflow, production needs, and more, all stand in your way. A lot of times, the formula is hard to differentiate from process. When is it formula and when is it gold standard deployment? When is it good media choices rather than ‘the same old plan’?
Opinion
01 March 2010 I'm wondering about our politeness as brands. It all seems very British and correct to not knock others or be unduly negative. And we well know the difficulty of taking a negative position as a brand. The common law of the marketing land is to be positive. To talk oneself up, not others down. To focus on a brand's strengths and how it can overcome any negativity, rather than feed the beast. But is this always right?
Opinion
08 February 2010 We have nothing quite like the Super Bowl in the UK. Yes, there’s TV events like the finale of “I’m a celebrity, get me out of here” which netted somewhere in the region of 10 million viewers – one of the bigger TV audiences we see nowadays. The historic event that was England winning the 1966 World Cup attracted an audience of just over 32 million people – the biggest TV event to date in the UK (according to The Guardian, anyway). By comparison, the Super Bowl audience in 2010 (right now, in the age of diminishing TV audiences) is predicted to be around 150 million people – although actual audiences in past years have been closer to the 100 million people mark (source: TNS Jan 2010). It’s almost worth the $1 millionper 10 seconds that the ads cost!
Opinion
21 January 2010 It's time to upgrade from propositions as our holy grail of strategy and briefs.
Opinion
12 January 2010 In the pursuit of a social networking strategy for the brand I'm working on, I've been digging around to see what other brands are doing and trawling for information, learnings, advice, etc… And I thought I'd share the five key things I learnt.
Opinion
05 January 2010 Right now, there's a massive shift taking place - it's being discussed online, in agencies and with clients. As the media channels fragment and the internet provides the forum for debate, the messages about every brand being discussed by the general public can begin to seriously outnumber those 'paid for' by the brand itself. A Harvard Business Review blog article written by Andrew McAfee described it as shedding the "illusion of brand control" which I like as a way of thinking about it.