Sarah Owen

Opinion
18 November 2020 While wellbeing has been a top consumer priority for the last couple of years, the conflation of mental and physical health is emerging as a new focal point. People aren’t just trying to cope with the mental toll of the pandemic (stress, anxiety, isolation), they are also deeply concerned about their physical wellbeing. Add in the fear of physical and mental safety concerns for friends, family and colleagues and it’s little surprise that wellbeing is a critical consumer sentiment.
Opinion
21 July 2020 Let me start with the good news. There is no shortage of new talent wanting to break into our industry, to be part of the creative landscape and to make their mark in strategy teams across the UK, as the annual growth in applications for Brixton Finishing School’s courses attests.
Opinion
21 May 2020 Partnership marketing is a perfect fit for these times, says Owen Hancock. And brands ought to be thinking about which ones will serve them best in future.  
22 January 2019 Gen Z is the demographic coming of age now: fluent in digital communications, socially aware, and more cautious online – they are quite different from millennials. Movement’s Sarah Cantillon explores what makes this generation tick.
Opinion
20 December 2018 Many of us will try (and likely fail) to change something in our lives in the New Year. Behavioural Economics can explain many of the sounds reasons behind these failed resolutions, but according to Ed Owen, Head of programme content at the IDM, we should all try a little revolution in 2019 instead.
Opinion
05 December 2018 Today’s culture of ‘either/or thinking’ is omnipresent from fat-shaming to gender issues, Brexit and Trumpism – whatever the topic, polarised views are the norm. There’s little room left for moderate or balanced responses with social media in our lives. But what does this mean for mainstream brands, who by their very nature aren’t extreme?
Opinion
03 October 2017 Ahead of the  Audience Analytics & Insight  conference on the 11th October, speaker Nicky Owen, Advertising Specialist at Credit Suisse, talks about knowing the aspects of success and bringing teams together.
12 March 2013 It's that time of year when chaos hits the streets of Austin, as South by Southwest (SXSW) gets into full swing.