Sarah Cantillon

Opinion
14 December 2020 TV viewing habits have been upended. Audiences are more likely to watch content by themselves. Dayparts no longer determine platform choice. These changes demand a new approach to TV planning, writes Sky Media’s Sarah Jones.
Opinion
18 November 2020 While wellbeing has been a top consumer priority for the last couple of years, the conflation of mental and physical health is emerging as a new focal point. People aren’t just trying to cope with the mental toll of the pandemic (stress, anxiety, isolation), they are also deeply concerned about their physical wellbeing. Add in the fear of physical and mental safety concerns for friends, family and colleagues and it’s little surprise that wellbeing is a critical consumer sentiment.
22 January 2019 Gen Z is the demographic coming of age now: fluent in digital communications, socially aware, and more cautious online – they are quite different from millennials. Movement’s Sarah Cantillon explores what makes this generation tick.
Opinion
05 December 2018 Today’s culture of ‘either/or thinking’ is omnipresent from fat-shaming to gender issues, Brexit and Trumpism – whatever the topic, polarised views are the norm. There’s little room left for moderate or balanced responses with social media in our lives. But what does this mean for mainstream brands, who by their very nature aren’t extreme?
12 March 2013 It's that time of year when chaos hits the streets of Austin, as South by Southwest (SXSW) gets into full swing.