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28 July 2020 • The discussion over the ban on ads for HFSS products is a particularly unedifying example of eye-catching tactics over the difficult business of strategy.
13 July 2020 • The questions swirling around the suitability of Facebook’s open platform for advertising mask a different debate: whether advertising has forgotten its role in ensuring a healthy media ecosystem.
01 July 2020 • The Creative Effectiveness Lion is one of the most prestigious awards to win at Cannes – here, the 2021 jury president explains what she will be looking for.
13 April 2020 • As the industry contemplates the likelihood of severe spending cuts, Mark Ritson argues for strategists to spot an opportunity to overtake their competitors and plan to grow market share.
25 February 2020 • Firms want professional-level advanced analytics, on a global scale and on a budget. But how brands know what they know is less of a discussion at IIeX as knowledge-sharing takes centre stage (and top sponsor billing), says Sam Peña-Taylor.
14 February 2020 • Sustainability is about survival – the subject needs to overcome the semantic bleaching that makes it a corporate nice-to-have, says Sam Peña-Taylor - a startup is working toward solving the chronic market failure of food waste in the face of global hunger.
07 February 2020 • Climate change is on the agenda as never before. MediaCom’s Pauline Robson calls for the advertising industry to play its part in tackling the crisis.
31 October 2019 • Twitter’s announcement that it will stop running political ads places the spotlight squarely on its rival, but what, if anything, does it solve?
16 October 2019 • Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth Architects’ Sam Jordan, explores why customer experience is at the core of the most successful membership brands.
29 August 2019 • Following the wild popularity of TikTok across the world, Twitter is surely feeling a pang of regret at the missed opportunity that was Vine. WARC’s Sam Peña-Taylor looks back on a bizarre and often beautiful experiment in video art.
19 June 2019 • A campaign by Forsman & Bodenfors for Volvo has won the Grand Prix in the new Creative Strategy Lions. WARC’s Sam Pena-Taylor gets the low-down from the judges.
28 May 2019 • At the APG’s Noisy Thinking, planners and strategists got to discussing the business of strategy and what makes it stick in people’s heads, what makes it interesting. WARC’s Sam Peña-Taylor was there to hear.
25 February 2019 • For years, brands have struggled to accurately calculate the exposure and value they get from their sports sponsorship investments. But today, this struggle is being exacerbated further by radical changes in the nature of sports consumption amongst consumers.
11 December 2018 • Sam Thomson of The Body Shop discusses CX, the role of the store, and a return to brand-building, as part of a series of interviews with CMOs for WARC’S Toolkit 2019 report.
About Sam Robson
Sam Robson is Director of Audience at Future plc