28 July 2020 • The discussion over the ban on ads for HFSS products is a particularly unedifying example of eye-catching tactics over the difficult business of strategy.
13 July 2020 • The questions swirling around the suitability of Facebook’s open platform for advertising mask a different debate: whether advertising has forgotten its role in ensuring a healthy media ecosystem.
01 July 2020 • The Creative Effectiveness Lion is one of the most prestigious awards to win at Cannes – here, the 2021 jury president explains what she will be looking for.
13 April 2020 • As the industry contemplates the likelihood of severe spending cuts, Mark Ritson argues for strategists to spot an opportunity to overtake their competitors and plan to grow market share.
25 February 2020 • Firms want professional-level advanced analytics, on a global scale and on a budget. But how brands know what they know is less of a discussion at IIeX as knowledge-sharing takes centre stage (and top sponsor billing), says Sam Peña-Taylor.
14 February 2020 • Sustainability is about survival – the subject needs to overcome the semantic bleaching that makes it a corporate nice-to-have, says Sam Peña-Taylor - a startup is working toward solving the chronic market failure of food waste in the face of global hunger.
31 October 2019 • Twitter’s announcement that it will stop running political ads places the spotlight squarely on its rival, but what, if anything, does it solve?
29 August 2019 • Following the wild popularity of TikTok across the world, Twitter is surely feeling a pang of regret at the missed opportunity that was Vine. WARC’s Sam Peña-Taylor looks back on a bizarre and often beautiful experiment in video art.
19 June 2019 • A campaign by Forsman & Bodenfors for Volvo has won the Grand Prix in the new Creative Strategy Lions. WARC’s Sam Pena-Taylor gets the low-down from the judges.
28 May 2019 • At the APG’s Noisy Thinking, planners and strategists got to discussing the business of strategy and what makes it stick in people’s heads, what makes it interesting. WARC’s Sam Peña-Taylor was there to hear.
20 November 2018 • Emotional advertising is in vogue right now. But how much do we need to do and how much is too much? WARC was at Brainy Bar 7 to hear.
16 November 2018 • Kantar Millward Brown research into the last three years of TV Christmas ads in the UK explores what successful spots do, and what distinguishes an effective strategy at this time of year from ads at any other time.
29 October 2018 • Marketing leaders have a responsibility to invest in the best possible media mix, but that is never easy. At a WARC roundtable held in London, senior marketing figures explored the barriers to adaptation.
About Sam Peña-Taylor
Sam Peña-Taylor is a reporter at WARC.