Radhecka Roy

18 December 2020 Ipsos’ Radhecka Roy outlines why cultural contexts have taken on heightened importance for brands trying to connect with consumers in varying stages of recovery in the coming year.
28 July 2020 As more CMOs are tasked with leading the business growth agenda, Happy Marketer's Srotoswini Roy outlines the ideal archetypes that should comprise the modern marketing team.
28 May 2020 Happy Marketer's Srotoswini Roy distils the five key lessons learnt in building a digital transformation consulting business within an agency environment.