Raafi Alidina

21 May 2019 Portraying diversity and inclusion in ads is a good thing, says Raafi Alidina, a consultant at Frost Included, but it’s not something to be ‘done on the side’. In a recent slate of ads for the popular chocolate Maltesers, topics being discussed by the characters in the ads have been a bit unusual. In one, you see a group of older women sharing the chocolates with each other while one tells the story of getting a hot flush during a presentation due to menopause. In another, a group of young lesbian women are talking about one group member’s lack of dating success, joking that she’s being discriminated against for being an accountant.