21 May 2019 • Portraying diversity and inclusion in ads is a good thing, says Raafi Alidina, a consultant at Frost Included, but it’s not something to be ‘done on the side’. In a recent slate of ads for the popular chocolate Maltesers, topics being discussed by the characters in the ads have been a bit unusual. In one, you see a group of older women sharing the chocolates with each other while one tells the story of getting a hot flush during a presentation due to menopause. In another, a group of young lesbian women are talking about one group member’s lack of dating success, joking that she’s being discriminated against for being an accountant.
About Raafi Alidina
Raafi Alidina is an associate of global diversity and inclusion consultancy Frost Included and is the co-author of new book Building An Inclusive Organisation, published by Kogan Page.