PJ and Kenneth Wee
12 June 2022 • Brands can learn from the success of boys’ love or BL dramas and be a powerful force for LGBTQ+ rights by telling powerful stories of queer love while speaking to Asian cultural values, say TSLA’s PJ and JUNK’s Kenneth Wee.
About PJ and Kenneth Wee
PJ (Pan Jie) is a copywriter at The Secret Little Agency (TSLA). Kenneth Wee is a cultural strategist at JUNK.