15 December 2020 • In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.
07 December 2020 • In this edition of Kantar’s touchpoint-specific investigations, Kantar takes a deep dive into effective touchpoint management for automotive brands.
19 December 2016 • 2016 has been a year of unpredictability for the advertising industry. In a recent blog on here, David Tiltman, head of content for Warc, talked through how Warc's own predictions for this year have matched up to the reality.
08 September 2016 • It's back to school week and my Facebook feed has filled up with photos of my friends' kids in their new uniforms, lunchboxes packed, posing for the traditional first day back at school photo.
24 August 2016 • It being holiday season, I decided to do some reading in the transport & tourism section on Warc.
19 July 2013 • Here at Warc we have clients from the full spectrum of the global advertising community – agencies of all types and sizes, network and independent; research agencies; brand consultancies; market research firms; media owners and agencies; academics institutions and brand owner advertisers.
About Nicola Barrett
Nicola Barrett is Research Manager at Exterion Media